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Sports ecosystems : assumptions for incorporating marketing strategies in sports clubs
Silva, Edson Coutinho da; Las Casas, Alexandre Luzzi - In: The marketing review 17 (2017) 4, pp. 409-426
Persistent link: https://www.econbiz.de/10011861371
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Perception of marketing executives on the use of co-creation as a tool to break paradigms in the automobile industry : Fiat Mio case study
Borella Guido, Ana Lúcia; Braga, Afonso Carlos; Casas, … - In: Journal of international business and economics : JIBE 13 (2013) 1, pp. 23-30
Persistent link: https://www.econbiz.de/10010184974