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Brand extension feedback effects : a holistic framework
Dwivedi, Abhishek; Merrilees, Bill; Sweeney, Arthur - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 328-342
Persistent link: https://www.econbiz.de/10003971179
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The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek; Merrilees, Bill - In: The journal of brand management : an international journal 19 (2011/12) 5, pp. 377-390
Persistent link: https://www.econbiz.de/10009511236
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Retail brand extensions : unpacking the link between brand extension attitude and change in brand equity
Dwivedi, Abhishek; Merrilees, Bill - In: Australasian marketing journal 21 (2013) 2, pp. 75-84
Persistent link: https://www.econbiz.de/10009745875
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Brand-extension feedback effects : an Asian branding perspective
Dwivedi, Abhishek; Merrilees, Bill - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 321-340
Persistent link: https://www.econbiz.de/10009752326
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Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek; Merrilees, Bill - In: Australasian marketing journal 24 (2016) 1, pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
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Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry
Dwivedi, Abhishek; Merrilees, Bill; Miller, Dale E.; … - In: Journal of retailing and consumer services 19 (2012) 5, pp. 526-536
Persistent link: https://www.econbiz.de/10009613734
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Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry
Dwivedi, Abhishek; Merrilees, Bill; Miller, Dale; … - In: Journal of retailing and consumer services 19 (2012) 5, pp. 526-537
Persistent link: https://www.econbiz.de/10009998758
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Brand-extension feedback effects: an Asian branding perspective
Dwivedi, Abhishek; Merrilees, Bill - In: Asia Pacific journal of marketing and logistics 25 (2013) 2, pp. 321-340
Persistent link: https://www.econbiz.de/10010093185
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Brand extension feedback effects: towards a mediated framework
Dwivedi, Abhishek; Merrilees, Bill - In: The journal of consumer marketing 30 (2013) 5, pp. 450-461
Persistent link: https://www.econbiz.de/10010154244
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The impact of brand extensions on parent brand relationship equity
Dwivedi, Abhishek; Merrilees, Bill - In: The journal of brand management : an international journal 19 (2012) 5, pp. 377-391
Persistent link: https://www.econbiz.de/10009830789