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Exploring the linear and quadratic effects of customer and competitor orientation on export performance

Lengler, Jorge Francisco; Sousa, Carlos M.P.; Marques, … - In: International marketing review 30 (2013) 5, pp. 440-468

Persistent link: https://www.econbiz.de/10010169543

Examining the relationship between market orientation and export performance : the moderating role of competitive intensity

Lengler, Jorge F. B.; Sousa, Carlos M. P.; Marques, Catarina - In: International marketing in rapidly changing environments, (pp. 75-102). 2013

Persistent link: https://www.econbiz.de/10010204813

Segmenting Graduate Consumers of Higher Education in Tourism: An Extension of the ECSI Model

Eurico, Sofia; Valle, Patrícia; Silva, João Albino; … - Centro de Investigação sobre Espaços e … - 2012

This research explores the European Consumer Satisfaction Index model applied to higher education in tourism by accounting for unobserved heterogeneity. In particular, it intends to identify segments of Higher Education Institutions’ consumers based on the structural model estimates of the...

Persistent link: https://www.econbiz.de/10010990993

Citizens' attitudes towards technological innovations : the case of urban air mobility

Kalakou, Sofia; Marques, Catarina; Prazeres, Duarte; … - In: Technological forecasting & social change : an … 187 (2023), pp. 1-16

Persistent link: https://www.econbiz.de/10014326680

The role of brand equity in a new rebranding strategy of a private label

Marques, Catarina; Silva, Rui Vinhas da; Davcik, Nebojsa S. - In: Journal of business research : JBR 117 (2020), pp. 497-507

Persistent link: https://www.econbiz.de/10012287217

TO SHARE OR TO EXCHANGE : an analysis of the sharing economy characteristics of Airbnb and Fairbnb.coop

Petruzzi, Marina A.; Marques, Catarina; Sheppard, Valerie - In: International journal of hospitality management 92 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012425251

Image, satisfaction, destination and product post-visit behaviours : how do they relate in emerging destinations?

Marques, Catarina; Silva, Rui Vinhas da; Antova, Stanislava - In: Tourism management : research, policies, practice 85 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012514380

Peer-to-peer accommodation in the time of COVID-19 : a segmentation approach from the perspective of tourist safety

Petruzzi, Marina A.; Marques, Catarina - In: Journal of vacation marketing 30 (2024) 1, pp. 72-92

Persistent link: https://www.econbiz.de/10014631896

Marketing as an Investment in Shareholder Value

Hughes, Mathew; Hughes, Paul; Yan, Ji Karena; Sousa, … - In: British Journal of Management (2018)

Persistent link: https://www.econbiz.de/10012085607

Here We Go Again : A Case Study on Re‐entering a Foreign Market

Aguzzoli, Roberta; Lengler, Jorge; Sousa, Carlos M. P.; … - In: British Journal of Management 32 (2020) 2, pp. 416-434

Persistent link: https://www.econbiz.de/10012280416