Showing 211 - 220 of 251
Purpose – The purpose of this paper is to present a selective survey of Professor Monieson's work, using the philosophy and sociology of science as a prism. Design/methodology/approach – The approach taken is a historical review. Findings – Monieson was an important figure in the...
Persistent link: https://www.econbiz.de/10014873217
Purpose – The purpose of this paper is to produce a critical history of MP3 technology in an effort to show how its stature as the digital music format of choice had nothing to do with music or associated industries and that its configuration as a product to be bought and sold was unintended....
Persistent link: https://www.econbiz.de/10014873230
Purpose – The purpose of this paper is to read a selection of Dixon's library collection in conjunction with his published work in an effort to make his book collection and research speak to contemporary scholars who should be exposed to Dixon's writings. Design/methodology/approach – The...
Persistent link: https://www.econbiz.de/10014873244
Purpose – This paper calls attention to the importance of historical research within “critical marketing studies”. It seeks to articulate a historical perspective based on the work of Michel Foucault. Design/methodology/approach – This paper is based on a close reading of relevant...
Persistent link: https://www.econbiz.de/10014873266
Purpose – This paper aims to use Brown and Hackley's contribution to the Journal of Historical Research in Marketing as a springboard for further discussion. It seeks to argue that we can put aside their suggestion that they intend to “stress test the contention that Cowell is Barnum...
Persistent link: https://www.econbiz.de/10014873281
Purpose – The purpose of this paper is to argue that the function of history in critical marketing studies centres on the issue of contextualisation. It aims to put forward the idea that historically informed critical marketing studies highlight that key institutions, actors and scholarly...
Persistent link: https://www.econbiz.de/10014873287
Purpose – In the annals of marketing history and the history of marketing thought, there is a key figure whose influence from the mid‐twentieth century through to the present day is worthy of note, Dr Ernest Dichter. The purpose of this paper is to place Dichter's writings in appropriate...
Persistent link: https://www.econbiz.de/10014873305
Persistent link: https://www.econbiz.de/10014873360
Persistent link: https://www.econbiz.de/10014873374
Purpose This paper aims to introduce a special issue of the Journal of Historical Research in Marketing which includes autobiographical sketches by leading scholars in the history of marketing and consumer research. Design/methodology/approach A brief review of the (auto)biographical tradition...
Persistent link: https://www.econbiz.de/10014873378