Chen, Ja-Shen; Le, Tran-Thien-Y; Florence, Devina - In: International Journal of Retail & Distribution Management 49 (2021) 11, pp. 1512-1531
Purpose: The rapid evolution in artificial intelligence (AI) has redefined the customer experience and created huge opportunities for companies to interact with customers using chatbots. This study explores the role of AI chatbots in influencing the online customer experience and customer...