The effects of information and communication technology on customer relationship management and customer lock-in
Ja-Shen Chen; Russell K. H. Ching
| Year of publication: |
2007
|
|---|---|
| Authors: | Chen, Ja-Shen ; Ching, Russell K. H. |
| Published in: |
International journal of electronic business. - Olney, Bucks. : Inderscience Publ., ISSN 1470-6067, ZDB-ID 2106327-8. - Vol. 5.2007, 5, p. 478-498
|
| Subject: | Beziehungsmarketing | Relationship marketing | Informationstechnik | Information technology | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003586980