Despite recognizing the importance of external dynamics to employee organizational identification, this factor is under explored in today's evermore interdependent organizations. We theorize how organizational identification can be influenced by an employer's horizontal partnerships with...

With firms spending $60 billion on sponsorship annually, it has become an integral part of the marketing mix and is necessary for the survival of many sport organizations. Despite the importance of these partnerships, conditions that may jeopardize what can be a long-term relationship for both...