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Asymmetric option effects on ease of choice criticism and defense
Kramer, Thomas
;
Maimaran, Michal
;
Simonson, Itamar
- In:
Organizational behavior and human decision processes : …
117
(
2012
)
1
,
pp. 179-191
Persistent link: https://www.econbiz.de/10009503829
Saved in:
2
Les routes multiples d'auto-expression versus d'inter-expression dans le choix du consommateur
Maimaran, Michal
;
Simonson, Itamar
- In:
Recherche et applications en marketing
27
(
2012
)
1
,
pp. 107-126
Persistent link: https://www.econbiz.de/10010199205
Saved in:
3
Multiple routes to self-versus other-expression in consumer choice
Maimaran, Michal
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 755-766
Persistent link: https://www.econbiz.de/10009272372
Saved in:
4
Multiple Routes to Self- Versus Other-Expression in Consumer Choice
Maimaran, Michal
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 755-767
Persistent link: https://www.econbiz.de/10009827738
Saved in:
5
Directions for judgment and decision making research based on comparison selection : reply to Arkes, Johnson, and Kardes
Simonson, Itamar
;
Bettman, James R.
;
Kramer, Thomas
; …
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 161-163
Persistent link: https://www.econbiz.de/10009719517
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6
The influence of context and fluency
Arkes, Hal R.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 158-160
Persistent link: https://www.econbiz.de/10009719532
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7
Choice theories : what are they good for?
Johnson, Eric J.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 154-157
Persistent link: https://www.econbiz.de/10009719534
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8
Selective versus comparative processing
Kardes, Frank R.
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 150-153
Persistent link: https://www.econbiz.de/10009719537
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9
Comparison selection : an approach to the study of consumer judgment and choice
Simonson, Itamar
;
Bettman, James R.
;
Kramer, Thomas
; …
- In:
Journal of consumer psychology : JCP : the official …
23
(
2013
)
1
,
pp. 137-149
Persistent link: https://www.econbiz.de/10009719538
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10
Effect propensity
Simonson, Itamar
;
Kramer, Thomas
;
Young, Maia J.
- In:
Organizational Behavior and Human Decision Processes
95
(
2004
)
2
,
pp. 156-174
Persistent link: https://www.econbiz.de/10005319086
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