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DIE KUNDEN DER KUNDEN IM VISIER B2B-GESCHÄFT: Industrieunternehmen sollten nicht nur ihre direkten Abnehmer, sondern auch die Kunden auf der nächsten Stufe für ihre Produkte begeis...
Kleinaltenkamp, Michael - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 2, pp. 42-48
Persistent link: https://www.econbiz.de/10008817371
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Kundenintegration
Kleinaltenkamp, Michael - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 26 (1997) 7, pp. 350-354
Persistent link: https://www.econbiz.de/10007547098
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Sustainable Development of Markets and Marketing Systems in a Globalized World
Haase, Michaela; Kleinaltenkamp, Michael; Layton, Roger; … - In: Journal of macromarketing : examining the interactions … 32 (2012) 1, pp. 155-156
Persistent link: https://www.econbiz.de/10009960474
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Antecedents of knowledge generation competence and its impact on innovativeness
Kleinaltenkamp, Michael - In: The journal of business & industrial marketing 27 (2012) 6, pp. 468-486
Persistent link: https://www.econbiz.de/10009998256
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Resource integration
Kleinaltenkamp, Michael; Brodie, Roderick J.; Frow, Pennie - In: Marketing theory 12 (2012) 2, pp. 201-205
Persistent link: https://www.econbiz.de/10010003923
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S-D Logic as an Example of Non-Cumulative Scientific Progress in the Marketing Discipline
Haase, Michaela; Kleinaltenkamp, Michael - In: Die Betriebswirtschaft : DBW 73 (2013) 2, pp. 95-112
Persistent link: https://www.econbiz.de/10010102200
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The value added by specific investments: a framework for managing relationships in the context of value networks
Kleinaltenkamp, Michael; Ehret, Michael - In: The journal of business & industrial marketing 21 (2006) 2, pp. 65-71
Persistent link: https://www.econbiz.de/10007019864
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Modelling customer process activities in interactive value creation
Eichentopf, Thomas; Kleinaltenkamp, Michael; Stiphout, … - In: Journal of service management 22 (2011) 5, pp. 650-664
Persistent link: https://www.econbiz.de/10009340253
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Property Rights Design and Market Process: Implications for Market Theory, Marketing Theory, and S-D Logic
Haase, Michaela; Kleinaltenkamp, Michael - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 148-160
Persistent link: https://www.econbiz.de/10008999452
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Business-to-business markets : status quo and future trends
Frauendorf, Janine; Kähm, Elena; Kleinaltenkamp, Michael - In: Journal of business market management : jbm 1 (2007) 1, pp. 7-39
Persistent link: https://www.econbiz.de/10009069755