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Interaction behaviors leading to comfort in the service encounter
Lloyd, Alison E.; Luk, Sherriff T. K. - In: The journal of services marketing 25 (2011) 3, pp. 176-189
Persistent link: https://www.econbiz.de/10009230975
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SERV*OR in China : testing the effect of service orientation on service skills performance
Luk, Sherriff T. K.; Lu, Ken; Liu, Ben - In: The journal of services marketing 27 (2013) 1, pp. 25-39
Persistent link: https://www.econbiz.de/10009723107
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The moderator effect of monetary sales promotion on the relationship between brand trust and purchase behaviour
Luk, Sherriff T. K.; Yip, Leslie S. C. - In: The journal of brand management : an international journal 15 (2007/08) 6, pp. 452-464
Persistent link: https://www.econbiz.de/10003745629
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The importance and performance of key success factors of international joint venture hotels in China
Li, Stephen C. Y.; Wong, Michael C. S.; Luk, Sherriff T. K. - In: The Chinese economy 39 (2006) 6, pp. 83-94
Persistent link: https://www.econbiz.de/10003430971
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Consumer ethnocentrism : reconceptualization and cross-cultural validation
Sharma, Piyush - In: Journal of international business studies : JIBS ; an … 46 (2015) 3, pp. 381-389
Persistent link: https://www.econbiz.de/10010509563
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Intercultural service encounters : cross-cultural interactions and service quality
Sharma, Piyush - 2019
Persistent link: https://www.econbiz.de/10011885056
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Offshore outsourcing of customer services : boon or bane?
Sharma, Piyush - In: The journal of services marketing 26 (2012) 5, pp. 352-364
Persistent link: https://www.econbiz.de/10009629142
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Country of origin effects in developed and emerging markets : exploring the contrasting roles of materialism and value consciousness
Sharma, Piyush - In: Journal of international business studies : JIBS ; an … 42 (2011) 2, pp. 285-306
Persistent link: https://www.econbiz.de/10008909561
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Demystifying cultural differences in country-of-origin effects : exploring the moderating roles of product type, consumption context, and involvement
Sharma, Piyush - In: Journal of international consumer marketing 23 (2011) 5, pp. 344-364
Persistent link: https://www.econbiz.de/10009383484
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Cultural influences on consumer ethnocentrism : a multi-country investigation
Sharma, Piyush - In: Journal of euromarketing 19 (2010) 2/3, pp. 175-196
Persistent link: https://www.econbiz.de/10009384431