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The consumer psychology of bra...
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Consumer behaviour
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English
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Schmitt, Bernd
99
Zarantonello, Lia
12
Brakus, J. Joško
7
Krause, Haiko
5
Meyer, Anton
5
Zhang, Shi
5
Hagen, Alexander
4
Bellis, Emanuel de
3
Cotte, June
3
Esch, Franz-Rudolf
3
Giesler, Markus
3
Jedidi, Kamel
3
Kunz, Werner
3
Stephen, Andrew T.
3
Wood, Stacy
3
Cote, Joseph A.
2
Eisingerich, Andreas B
2
Friede, Guntram
2
Gilovich, Thomas
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Groseta, Petar
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Henderson, Pamela W.
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Hofstetter, Reto
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Schmutz, Iris
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2
Simonson, Alexander
2
Adler, Susanne
1
Alba, Joseph W.
1
Alvarez, Claudio
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Arentze, Theo
1
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Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
8
Journal of consumer research : JCR ; an interdisciplinary journal
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Marketing letters : a journal of research in marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
The journal of brand management : an international journal
4
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3
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3
Die Bank : Zeitschrift für Bankpolitik und Praxis
3
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3
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3
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
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3
Cracking the code : leveraging consumer psychology to drive profitability
2
Handbook on brand and experience management
2
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
2
Review of marketing research
2
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1
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1
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Die Bank
1
European Management Journal
1
Foundations and Trends(R) in Marketing
1
Foundations and trends in marketing : FTMKT
1
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1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Business Research
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of service management
1
Marketing Review St.Gallen
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Steuern und Bilanzen : STuB ; Zeitschrift für das Steuerrecht und die Rechnungslegung der Unternehmen
1
The SAGE handbook of international marketing
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
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ECONIS (ZBW)
71
OLC EcoSci
24
RePEc
3
EconStor
1
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11
The design of experience
Schmitt, Bernd
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 197-204)
.
2016
Persistent link: https://www.econbiz.de/10011593198
Saved in:
12
From atoms to bits and back : a research curation on digital technology and agenda for future research
Schmitt, Bernd
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 825-832
Persistent link: https://www.econbiz.de/10012120934
Saved in:
13
Consumer information processing and decision-making : origins, findings, applications, and future directions
Schmitt, Bernd
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 2-6
Persistent link: https://www.econbiz.de/10014634412
Saved in:
14
The changing face of the Asian consumer : insights and strategies for Asian markets
Schmitt, Bernd
-
2014
Persistent link: https://www.econbiz.de/10013547541
Saved in:
15
Mensch und Maschine: Die Verbindung von Gegensätzen oder die Schaffung eines neuen Elements?
Friede, Guntram
;
Schmitt, Bernd
;
Platz, Axel
;
Schmutz, Iris
- In:
Marketing Review St.Gallen
36
(
2019
)
4
,
pp. 6-10
Persistent link: https://www.econbiz.de/10014420726
Saved in:
16
Marketing aesthetics : the strategic management of brands, identity, and image
Schmitt, Bernd
;
Simonson, Alex
-
1997
Persistent link: https://www.econbiz.de/10000631726
Saved in:
17
Handbook on brand and experience management
Schmitt, Bernd
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003640687
Saved in:
18
Denken Sie endlich XXL : kreative und innovative Managementstrategien und Werkzeuge ; to think big - and not small
Schmitt, Bernd
-
2009
Persistent link: https://www.econbiz.de/10003788278
Saved in:
19
A framework for managing customer experiences
Schmitt, Bernd
- In:
Handbook on brand and experience management
,
(pp. 113-131)
.
2008
Persistent link: https://www.econbiz.de/10003788988
Saved in:
20
Experiential attributed and consumer judgments
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Handbook on brand and experience management
,
(pp. 174-187)
.
2008
Persistent link: https://www.econbiz.de/10003789004
Saved in:
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