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The consumer psychology of bra...
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Consumer behaviour
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English
62
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26
German
12
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Schmitt, Bernd
99
Zarantonello, Lia
12
Brakus, J. Joško
7
Krause, Haiko
5
Meyer, Anton
5
Zhang, Shi
5
Hagen, Alexander
4
Bellis, Emanuel de
3
Cotte, June
3
Esch, Franz-Rudolf
3
Giesler, Markus
3
Jedidi, Kamel
3
Kunz, Werner
3
Stephen, Andrew T.
3
Wood, Stacy
3
Cote, Joseph A.
2
Eisingerich, Andreas B
2
Friede, Guntram
2
Gilovich, Thomas
2
Groseta, Petar
2
Henderson, Pamela W.
2
Hofstetter, Reto
2
Jampol, Lily
2
Kumar, Amit
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Mangold, Marc
2
Möll, Thorsten
2
Neuhaus, Carolin
2
Park, C. Whan
2
Park, Jason Whan
2
Platz, Axel
2
Raffelt, Ursula
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Schmitt, Bernd H.
2
Schmutz, Iris
2
Simonson, Alex
2
Simonson, Alexander
2
Adler, Susanne
1
Alba, Joseph W.
1
Alvarez, Claudio
1
Arentze, Theo
1
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Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
8
Journal of consumer research : JCR ; an interdisciplinary journal
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Marketing letters : a journal of research in marketing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
The journal of brand management : an international journal
4
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3
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3
Die Bank : Zeitschrift für Bankpolitik und Praxis
3
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3
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3
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Psychology & marketing
3
Cracking the code : leveraging consumer psychology to drive profitability
2
Handbook on brand and experience management
2
Journal of consumer psychology : the official journal of the Society for Consumer Psychology
2
Review of marketing research
2
Across the board
1
Brand management ; Vol. 3
1
Contemporary thoughts on corporate branding and corporate identity management
1
Derivatives & financial instruments
1
Die Bank
1
European Management Journal
1
Foundations and Trends(R) in Marketing
1
Foundations and trends in marketing : FTMKT
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of Business Research
1
Journal of advertising research
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of service management
1
Marketing Review St.Gallen
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Steuern und Bilanzen : STuB ; Zeitschrift für das Steuerrecht und die Rechnungslegung der Unternehmen
1
The SAGE handbook of international marketing
1
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
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ECONIS (ZBW)
71
OLC EcoSci
24
RePEc
3
EconStor
1
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21
Strategic corporate re-branding
Cettier, Patrick
;
Schmitt, Bernd
- In:
Contemporary thoughts on corporate branding and …
,
(pp. 166-186)
.
2008
Persistent link: https://www.econbiz.de/10003773433
Saved in:
22
The brand anchoring effect : a judgment bias resulting from brand awareness and temporary accessiblity
Esch, Franz-Rudolf
;
Schmitt, Bernd
;
Redler, Joern
; …
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 383-396
Persistent link: https://www.econbiz.de/10003835545
Saved in:
23
Brand experience : what is it? : how is it measured? ; does it affect loyalty?
Brakus, J. Jos̆ko
;
Schmitt, Bernd
;
Zarantonello, Lia
- In:
Journal of marketing
73
(
2009
)
3
,
pp. 52-68
Persistent link: https://www.econbiz.de/10003838430
Saved in:
24
Consumer cognition across cultures
Schmitt, Bernd
;
Tavassoli, Nader T.
- In:
The SAGE handbook of international marketing
,
(pp. 73-90)
.
2009
Persistent link: https://www.econbiz.de/10003792065
Saved in:
25
Die Wertpapierleihe über Aktien vor und nach dem Unternehmensteuerreformgesetz 2008
Schmitt, Bernd
;
Hagen, Alexander
;
Krause, Haiko
- In:
Steuern und Bilanzen : STuB ; Zeitschrift für das …
9
(
2007
)
18
,
pp. 689-695
Persistent link: https://www.econbiz.de/10003542285
Saved in:
26
Using the brand experience scale to profile consumers and predict consumer behaviour
Zarantonello, Lia
;
Schmitt, Bernd
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 532-540
Persistent link: https://www.econbiz.de/10008652664
Saved in:
27
Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924154
Saved in:
28
Creating local brands in multilingual international markets
Zhang, Shi
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924159
Saved in:
29
Builing strong brands in Asia : selecting the visual components of image to maximize brand strength
Henderson, Pamela W.
;
Cote, Joseph A.
;
Siew Meng Leong
; …
-
2010
Persistent link: https://www.econbiz.de/10003924183
Saved in:
30
Product-category dynamics and corporate identity in brand extensions : a comparison of Hong Kong and US consumers
Han, Jin K.
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924419
Saved in:
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