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Virtual fitting room effect : moderating role of body mass index
Yang, Shuai; Xiong, Guiyang; Mao, Huifang; Ma, Minghui - In: Journal of marketing research 60 (2023) 6, pp. 1221-1241
Persistent link: https://www.econbiz.de/10014427569
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The impact of advertising creativity on the hierarchy of effects
Smith, Robert E.; Chen, Jiemiao; Yang, Xiaojing - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 47-61
Persistent link: https://www.econbiz.de/10003808078
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Beyond attention effects : modeling the persuasive and emotional effects of advertising creativity
Yang, Xiaojing; Smith, Robert E. - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 935-949
Persistent link: https://www.econbiz.de/10003900014
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Understanding the impact of self-concept on the stylistic properties of images
Yang, Xiaojing; Zhang, Jing; Peracchio, Laura A. - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 508-520
Persistent link: https://www.econbiz.de/10008728803
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Stylistic properties and regulatory fit : examining the role of self-regulatory focus in the effectiveness of an actor's vs. observer's visual perspective
Zhang, Jing; Yang, Xiaojing - In: Journal of consumer psychology : JCP : the official … 25 (2015) 3, pp. 449-458
Persistent link: https://www.econbiz.de/10011344193
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The effects of creativity on advertising wear-in and wear-out
Chen, Jiemiao; Yang, Xiaojing; Smith, Robert E. - In: Journal of the Academy of Marketing Science 44 (2016) 3, pp. 334-349
Persistent link: https://www.econbiz.de/10011489074
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When and why saying "thank you" is better than saying "sorry" in redressing service failures : the role of self-esteem
You, Yanfen; Yang, Xiaojing; Wang, Lili; Deng, Xiaoyan - In: Journal of marketing 84 (2020) 2, pp. 133-150
Persistent link: https://www.econbiz.de/10012176607
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The pet exposure effect : exploring the differential impact of dogs versus cats on consumer mindsets
Jia, Lei; Yang, Xiaojing; Jiang, Yuwei - In: Journal of marketing 86 (2022) 5, pp. 42-57
Persistent link: https://www.econbiz.de/10013390580
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From functional efficiency to temporal efficiency : multifunctional products increase consumer impatience
You, Yanfen; Pan, Jingjing; Yang, Xiaojing; Fei, Xianzheng - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 3, pp. 509-516
Persistent link: https://www.econbiz.de/10013330871
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"Wuff" heißt Risiko, "miau" heißt Vorsicht
Yang, Xiaojing (interviewee); Meeker, Amy (interviewer) - In: Harvard-Business-Manager : das Wissen der Besten 45 (2023) 5, pp. 16-17
Persistent link: https://www.econbiz.de/10014280581