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Online information quality as determinant of perceived risk reduction in e-commerce : an application to apparel virtual stores
Aldás-Manzano, Joaquín; Currás-Pérez, Rafael; Sanz … - In: International journal of internet marketing and … 6 (2011) 4, pp. 352-372
Persistent link: https://www.econbiz.de/10009488626
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Factors contributing brand attitude in advergames: Entertainment and irritation
Martí-Parreño, José; Aldás-Manzano, Joaquín; … - In: The journal of brand management : an international journal 20 (2013) 5, pp. 374-388
Persistent link: https://www.econbiz.de/10010100154
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Dual nature of cause-brand fit: Influence on corporate social responsibility consumer perception
Bigné, Enrique; Currás-Pérez, Rafael; … - In: European journal of marketing : EJM 46 (2012) 3, pp. 575-595
Persistent link: https://www.econbiz.de/10009846078
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Exploring individual personality factors as drivers of M-shopping acceptance
Aldás-Manzano, Joaquín; Ruiz-Mafé, Carla; Sanz-Blas, … - In: Industrial management & data systems 109 (2009) 5, pp. 739-757
Persistent link: https://www.econbiz.de/10008367300
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Exploring individual personality factors as drivers of M-shopping acceptance
Aldás-Manzano, Joaquín; Ruiz-Mafé, Carla; Sanz-Blas, … - In: Industrial management & data systems 109 (2009) 6, pp. 739-757
Persistent link: https://www.econbiz.de/10008367453
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Drivers and barriers to online airline ticket purchasing
Ruiz-Mafé, Carla; Sanz-Blas, Silvia; Aldás-Manzano, … - In: Journal of Air Transport Management 15 (2009) 6, pp. 294-298
Although online sales of airline tickets are growing, many travellers are still reluctant to use the web as a purchase channel. Given the cost advantages of online sales for airlines, it is useful for them to know the main drivers and barriers affecting the use of the Internet to purchase...
Persistent link: https://www.econbiz.de/10011162644
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Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné Alcañiz, J. Enrique; Currás-Pérez, Rafael; … - In: International review on public and nonprofit marketing … 7 (2010) 2, pp. 127-143
Persistent link: https://www.econbiz.de/10008667917
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The role of parasocial interaction and teleparticipation on teleshopping behaviour
Currás-Pérez, Rafael; Miquel-Romero, María José; … - In: Breaking new ground in theory and practice, (pp. 193-215). 2011
Persistent link: https://www.econbiz.de/10009380732
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Explaining consumer acceptance of mobile competitions and prize draws
Currás-Pérez, Rafael; Ruiz Mafe, Carla; Sanz Blas, Silvia - In: International journal of internet marketing and … 6 (2011) 4, pp. 315-332
Persistent link: https://www.econbiz.de/10009488628
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Cause-related marketing influence on consumer responses : the moderating effect of cause-brand fit
Bigné Alcañiz, J. Enrique; Currás-Pérez, Rafael; … - In: Journal of marketing communications 18 (2012) 4, pp. 265-283
Persistent link: https://www.econbiz.de/10009627463