Similar Search Results

Influencia De La Religiosidad, La Norma Subjetiva Y La Efectividad Percibida Del Consumidor En El Consumo Socialmente Responsable (Influence of Religiosity, Subjective Norm, and Pe...

Currás-Pérez, Rafael; Mejía, Juan Camilo; … - 2021

Spanish Abstract: Esta investigación analizó la relación entre religiosidad, norma subjetiva y efectividad percibida del consumidor en la intención de compra de productos socialmente responsables. La investigación empírica se basó en un cuestionario repartido, en igual proporción, a 485...

Persistent link: https://www.econbiz.de/10013220593

Factors contributing brand attitude in advergames : entertainment and irritation

Martí-Parreño, José; Aldas-Manzano, Joaquín; … - In: The journal of brand management : an international journal 20 (2012/13) 5, pp. 374-388

Persistent link: https://www.econbiz.de/10009741809

Consecuencias de la insatisfacción del consumidor : un estudio en servicios hoteleros y de restauración : an application to hotels and restaurants

Bigné Alcañiz, J. Enrique; Currás-Pérez, Rafael; … - In: Universia business review : revista trimestral de … 28 (2010), pp. 78-100

Persistent link: https://www.econbiz.de/10009542094

The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company

Currás-Pérez, Rafael; Bigné-Alcañiz, Enrique; … - In: Journal of business ethics : JOBE 89 (2009) 4, pp. 547-564

Persistent link: https://www.econbiz.de/10008327616

Consecuencias de la insatisfacción del consumidor : un estudio en servicios hoteleros y de restauración

Bigné, Enrique; Currás-Pérez, Rafael; … - In: Universia business review : revista trimestral de … 28 (2010), pp. 78-100

Persistent link: https://www.econbiz.de/10010008307

Effects of dissatisfaction in tourist services: The role of anger and regret

Sánchez-García, Isabel; Currás-Pérez, Rafael - In: Tourism management : research, policies, practice 32 (2011) 6, pp. 1397-1407

Persistent link: https://www.econbiz.de/10009178312

How environmental gain messages affect cause involvement, attitude and behavioural intentions : the moderating effects of CSR scepticism and biospheric values

Stadlthanner, Katja Anna; Andreu, Luisa; Font, Xavier; … - In: Corporate communications : an international journal 27 (2022) 4, pp. 781-799

Persistent link: https://www.econbiz.de/10013384946

Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?

Vera, Jorge; Alvarado-Herrera, Alejandro; … - In: Journal of global marketing 35 (2022) 3, pp. 193-207

Persistent link: https://www.econbiz.de/10013361602

Corporate social responsibility communication: image and identification with the company as antecedents of consumer behavior

Currás-Pérez, Rafael - In: International Review on Public and Nonprofit Marketing 5 (2008) 2, pp. 193-194

Persistent link: https://www.econbiz.de/10008552317

The Role of Self-Definitional Principles in Consumer Identification with a Socially Responsible Company

Currás-Pérez, Rafael; Bigné-Alcañiz, Enrique; … - In: Journal of Business Ethics 89 (2009) 4, pp. 547-564

Persistent link: https://www.econbiz.de/10008527182