How environmental gain messages affect cause involvement, attitude and behavioural intentions : the moderating effects of CSR scepticism and biospheric values
Year of publication: |
2022
|
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Authors: | Stadlthanner, Katja Anna ; Andreu, Luisa ; Font, Xavier ; Ribeiro, Manuel Alector ; Currás-Pérez, Rafael |
Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1758-6046, ZDB-ID 2029376-8. - Vol. 27.2022, 4, p. 781-799
|
Subject: | Biospheric values | Cause involvement | CSR scepticism | Environmental communication | Message framing | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Umweltbewusstsein | Environmental consciousness |
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