Mostafa, Rasha H.A.; Ibrahim, Mohamed Mahmoud - In: Journal of Islamic Marketing 11 (2020) 6, pp. 1873-1891
Purpose: This paper aims to investigate the effects of intrinsic and extrinsic motivations represented in religious motivation and customer equity (CE) drivers, respectively, and switching costs (SCs), on customer’s retention to conventional banks and their switching intention (SI) to Islamic...