Purpose – The purpose of this paper is to apply pragmatic and practical perspectives to the transferability of research findings by examining the potential of structuration to serve as the relationship marketing meta‐theory. Design/methodology/approach – The paper revisits the advanced...

Contents: Introduction to how to fast-track your academic career / Adam Lindgreen, C. Anthony Di Benedetto, Joëlle Vanhamme, and John Nicholson -- Part I: Getting started: 1. Becoming a business-to-business marketing scholar / Adam Lindgreen and C. Anthony Di Benedetto In collaboration with Ko...

The paper is focused on the complexity of household recycling waste management (HRWM). In particular, municipal solid waste (MSW) is presently and has been an environmental issue and previous studies reluctantly to converge the essential aspect of reverse logistics (situational factors) as well...