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The co-creation of value-in-cultural-context
Akakan, Melissa Archpru; Schau, Hope Jensen; Vargo, … - 2013
Persistent link: https://www.econbiz.de/10010239572
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Early work : situations, symbolism, and critiquing the dominant paradigm
Belk, Russell W. - 2014
Persistent link: https://www.econbiz.de/10010383863
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How to inspire value-laden collaborative consumer-generated content
Muñiz Jr., Albert M.; Schau, Hope Jensen - In: Business horizons 54 (2011) 3, pp. 209-217
Persistent link: https://www.econbiz.de/10009126411
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One brand, many trajectories : narrative navigation in transmedia
Feiereisen, Stephanie; Rasolofoarison, Dina; Russell, … - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 651-681
Persistent link: https://www.econbiz.de/10012799035
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From customer journeys to consumption journeys : a consumer culture approach to investigating value creation in practice-embedded consumption
Schau, Hope Jensen; Akaka, Melissa Archpru - In: AMS review : official publication of the Academy of … 11 (2021) 1/2, pp. 9-22
Persistent link: https://www.econbiz.de/10012586789
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Practice diffusion
Akaka, Melissa Archpru; Schau, Hope Jensen; Vargo, … - In: Journal of consumer research : JCR ; an … 48 (2022) 6, pp. 939-969
Persistent link: https://www.econbiz.de/10013187931
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Pop-up special section introduction: advertising and COVID-19 : examining the impacts of the pandemic on agencies, consumers, and brands
Bright, Laura F.; Schau, Hope Jensen - In: Journal of advertising 50 (2021) 3, pp. 217-220
Persistent link: https://www.econbiz.de/10012607889
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Examining childhood consumption relationships
Connell, Paul M.; Schau, Hope Jensen - In: Consumer-brand relationships : theory and practice, (pp. 97-114). 2012
Persistent link: https://www.econbiz.de/10009739835
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"The creation of inspired lives" : female fan engagement with the Twilight Saga
Schau, Hope Jensen; Buchanan-Oliver, Margo - In: Gender, culture, and consumer behavior, (pp. 33-60). 2012
Persistent link: https://www.econbiz.de/10009544246
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Learning to navigate the American retail servicescape : online forums as consumer acculturation platforms and consumer gift systems
Schau, Hope Jensen; Dang, Yan Mandy; Zhang, Yulei Gavin - In: Journal of business research : JBR 72 (2017), pp. 178-188
Persistent link: https://www.econbiz.de/10011645565