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Value creation in consumption journeys : recursive reflexivity and practice continuity
Akaka, Melissa Archpru; Schau, Hope Jensen - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 499-515
Persistent link: https://www.econbiz.de/10012107184
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Brand afterlife : transference to alternate brands following corporate failure
Russell, Cristel Antonia; Schau, Hope Jensen; Bliese, Paul - In: Journal of business research : JBR 97 (2019), pp. 257-267
Persistent link: https://www.econbiz.de/10012002959
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Brand pathologies : "monstrous" fan relationships and the media brand "Twilight"
Buchanan-Oliver, Margo; Schau, Hope Jensen - In: Exploring the rise of fandom in contemporary consumer …, (pp. 185-200). 2018
Persistent link: https://www.econbiz.de/10011764846
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Community lost : the unrealized collaborative market potential of credit unions
Schau, Hope Jensen; Muñiz, Albert M. - In: The Routledge companion to consumer behavior, (pp. 401-421). 2020
Persistent link: https://www.econbiz.de/10012316195
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Metaphor-enabled marketplace sentiment analysis
Luri, Ignacio; Schau, Hope Jensen; Ghosh, Bikram - In: Journal of marketing research 61 (2024) 3, pp. 496-516
Persistent link: https://www.econbiz.de/10014584393
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Let's make a "deal" : how deal collectives coproduce unintended value from sales promotions
Campbell, Colin L.; Schau, Hope Jensen - In: Journal of marketing 83 (2019) 6, pp. 43-60
Persistent link: https://www.econbiz.de/10012176260
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Narrative curation and stewardship in contested marketspaces
Mars, Matthew M.; Schau, Hope Jensen; Thorp, Tyler E. - In: Journal of the Academy of Marketing Science 51 (2023) 2, pp. 418-443
Persistent link: https://www.econbiz.de/10014251186
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That's so instagrammable! : understanding how environments generate indirect advertising by cueing consumer-generated content
Campbell, Colin L.; Sands, Sean; Montecchi, Matteo; … - In: Journal of advertising 51 (2022) 4, pp. 411-429
Persistent link: https://www.econbiz.de/10013362332
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Creating discursive channels : generating and disseminating impactful research insights into the strategic sales enablement of retail technology
Montecchi, Matteo; Bonetti, Francesca; Plangger, Kirk; … - In: European journal of marketing 56 (2022) 9, pp. 2515-2532
Persistent link: https://www.econbiz.de/10013457367
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The stories you tell : crafting managerially relevant articles based on qualitative research
Akaka, Melissa Archpru; Schau, Hope Jensen - In: Journal of advertising research 63 (2023) 2, pp. 185-200
Persistent link: https://www.econbiz.de/10014317790