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Influencia de la estrategia de extensión de marca en la imagen de marcas globales : un análisis aplicado a los mercados inglés y español : an analysis applied to UK and Spanish mar...
Martínez Salinas, Eva; Pina Pérez, José Miguel; De … - In: Cuadernos de economía y dirección de la empresa : CEDE 36 (2008), pp. 77-111
Persistent link: https://www.econbiz.de/10003798137
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Modeling the brand extensions' influence on brand image
Martínez Salinas, Eva; Pina Pérez, José Miguel - In: Journal of business research : JBR 62 (2009) 1, pp. 50-60
Persistent link: https://www.econbiz.de/10003915826
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Modeling the brand extensions' influence on brand image
Martínez Salinas, Eva; Pina Pérez, José Miguel - In: Journal of business research : JBR 62 (2009) 1, pp. 50-60
Persistent link: https://www.econbiz.de/10008162091
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Modeling the brand extensions' influence on brand image
Martínez Salinas, Eva; Pina Pérez, José Miguel - In: Journal of business research : JBR 62 (2009) 1, pp. 50-61
Persistent link: https://www.econbiz.de/10008891851
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Methodological issues in cross-cultural research : an overview and recommendation
Buil, Isabel; De Chernatony, Leslie; Martínez Salinas, Eva - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 3/4, pp. 223-234
Persistent link: https://www.econbiz.de/10009702562
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A multidimensional approach to the influence of environmental marketing and orientation on the firm's organizational performance
Fraj-Andrés, Elena; Martínez Salinas, Eva; … - In: Journal of business ethics : JOBE 88 (2009) 2, pp. 263-286
Persistent link: https://www.econbiz.de/10003890486
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The relevance of the environmental factor in corporate strategies : an application to the consumer goods industry
Gil, Rafael Bravo; Andrés, Elena Fraj; Martínez … - In: The journal of applied business research 23 (2007) 1, pp. 79-94
Persistent link: https://www.econbiz.de/10003448398
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Factores determinantes de las influencias familiares en el comportamiento de compra : un enfoque desde la perspectiva del joven adulto
Bravo Gil, R.; Fraj Andrés, E.; Martínez Salinas, Eva - In: Investigaciones europeas de Dirección y Economía de … 12 (2006) 2, pp. 91-105
In the present work, we analyse the effects of family communication, publicly versus privately consumption products and degree of consumer expertise on the nature and effects of family influences. Thus, causal relationships between determinants and family influences are studied via multivariate...
Persistent link: https://www.econbiz.de/10009159026
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Marketing y medio ambiente : una aproximación a la situación de la industria española : an approach to the situation of the Spanish industry
Fraj, Elena; Martínez Salinas, Eva; Matute, Jorge - In: Universia business review : revista trimestral de … 31 (2011), pp. 156-183
Persistent link: https://www.econbiz.de/10009304656
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Green marketing in B2B organisations : an empirical analysis from the natural-resource-based view of the firm
Fraj, Elena; Martínez Salinas, Eva; Matute, Jorge - In: The journal of business & industrial marketing 28 (2013) 5, pp. 396-410
Persistent link: https://www.econbiz.de/10009771108