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Cismaru, Magdalena
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International review on public and non-profit marketing
6
Canadian public policy : a journal for the discussion of social and economic policy in Canada
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of nonprofit and voluntary sector marketing
2
International marketing review
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Young consumers : insight and ideas for responsible marketers
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Brand management ; Vol. 3
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11
Social marketing campaigns aimed at preventing drunk driving : a review and recommendations
Cismaru, Magdalena
;
Lavack, Anne M.
;
Markewich, Evan
- In:
International marketing review
26
(
2009
)
3
,
pp. 292-311
Persistent link: https://www.econbiz.de/10009522603
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12
Tobacco warning labels and the protection motivation model : implications for Canadian tobacco control policy
Cismaru, Magdalena
;
Lavack, Anne M.
- In:
Canadian public policy : a journal for the discussion …
33
(
2007
)
4
,
pp. 477-486
Persistent link: https://www.econbiz.de/10003675408
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13
Interaction effects and combinatorial rules governing protection motivation theory variables : a new model
Cismaru, Magdalena
;
Lavack, Anne M.
- In:
Marketing theory
7
(
2007
)
3
,
pp. 249-270
Persistent link: https://www.econbiz.de/10003571223
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14
Encouraging bystanders to help in stopping violence against children
Cismaru, Magdalena
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
1
,
pp. 7-17
Persistent link: https://www.econbiz.de/10010212317
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15
Product innovation and teenage alcohol consumption : the case of wine coolers
Goldberg, Marvin E.
- In:
Journal of public policy & marketing : JPP & M ; an …
13
(
1994
)
2
,
pp. 218-227
Persistent link: https://www.econbiz.de/10001172984
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16
Fuel efficient vehicles : the role of social marketing
Watson, Lisa
;
Lavack, Anne M.
- In:
Socio-economic perspectives on consumer engagement and …
,
(pp. 36-58)
.
2017
Persistent link: https://www.econbiz.de/10011647103
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17
Obesity and stigmatization at work
Levit, Tatiana
;
Lavack, Anne M.
;
Watson, Lisa
- In:
Stigmas, work and organizations
,
(pp. 11-34)
.
2018
Persistent link: https://www.econbiz.de/10011713455
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18
Music-brand congruency in high- and low-cognition radio advertising
Lavack, Anne M.
;
Thakor, Mrugank V.
;
Bottausci, Ingrid
- In:
International journal of advertising : the quarterly …
27
(
2008
)
4
,
pp. 549-568
Persistent link: https://www.econbiz.de/10003774821
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19
Message content in Canadian automotive advertising : a role for regulation?
Watson, Lisa
;
Lavack, Anne M.
;
Rudin-Brown, Christina
; …
- In:
Canadian public policy : a journal for the discussion …
36
(
2010
),
pp. 49-67
Persistent link: https://www.econbiz.de/10008746163
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20
Enhancing occupational health and safety in young workers : the role of social marketing
Lavack, Anne M.
;
Magnuson, Sherry L.
;
Deshpande, Sameer
; …
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 193-204
Persistent link: https://www.econbiz.de/10003832742
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