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Comparing methods of measuring...
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Brand attributes - "distribution outlets' in the mind
Romaniuk, Jenni
-
2009
Persistent link: https://www.econbiz.de/10003784907
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The efficacy of brand-execution tactics in TV advertising, brand placements, and Internet advertising
Romaniuk, Jenni
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 143-150
Persistent link: https://www.econbiz.de/10003860456
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3
Word of mouth and the viewing of television programs
Romaniuk, Jenni
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 462-471
Persistent link: https://www.econbiz.de/10003614104
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Comparing prompted and unprompted methods for measuring consumer brand associations
Romaniuk, Jenni
- In:
Journal of targeting, measurement and analysis for marketing
15
(
2006
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10003622894
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5
Are you blinded by the heavy (buyer) ... or are you seeing the light?
Romaniuk, Jenni
- In:
Journal of advertising research
51
(
2011
)
4
,
pp. 561-563
Persistent link: https://www.econbiz.de/10009501177
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How healthy is your brand-health tracker? : a five-point checklist to build returns on a critical research investment
Romaniuk, Jenni
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 11-13
Persistent link: https://www.econbiz.de/10009745881
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7
Five steps to smarter targeting
Romaniuk, Jenni
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 289-290
Persistent link: https://www.econbiz.de/10009663650
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Lifting the productivity of TV advertising : nothing matters more than the brand ; nothing
Romaniuk, Jenni
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 146-148
Persistent link: https://www.econbiz.de/10009618402
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9
Are you ready for the next big thing? : new media is dead! long live new media!
Romaniuk, Jenni
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 397-399
Persistent link: https://www.econbiz.de/10009710186
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10
Modeling mental market share
Romaniuk, Jenni
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 188-195
Persistent link: https://www.econbiz.de/10009715054
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