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Peterson, Robert A.
140
Chin, Wynne W.
35
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20
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16
Crittenden, Victoria Lynn
16
Albaum, Gerald
13
Mahajan, Vijay
8
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7
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7
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5
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ECONIS (ZBW)
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91
Exploring customer orientation as a marketing strategy of Mexican-American entrepreneurs
Peterson, Robert A.
;
Crittenden, Victoria Lynn
- In:
Journal of business research : JBR
113
(
2020
),
pp. 139-148
Persistent link: https://www.econbiz.de/10012230451
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92
Digital disruption : the transdisciplinary future of marketing education
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
Journal of marketing education : JME
41
(
2019
)
1
,
pp. 3-4
Persistent link: https://www.econbiz.de/10012008044
Saved in:
93
Special issue: digital disruption in marketing
Crittenden, Victoria Lynn
(
ed.
);
Peterson, Robert A.
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012008121
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94
Keeping the marketing curriculum current in an era of digital disruption
Crittenden, Victoria Lynn
;
Peterson, Robert A.
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 75-76
Persistent link: https://www.econbiz.de/10012113843
Saved in:
95
Special issue: digital disruption in marketing, 2
Crittenden, Victoria Lynn
(
ed.
);
Peterson, Robert A.
(
ed.
)
-
2019
Persistent link: https://www.econbiz.de/10012113991
Saved in:
96
A meta-analysis of online trust relationships in e-commerce
Kim, Yeolib
;
Peterson, Robert A.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 44-54
Persistent link: https://www.econbiz.de/10011695178
Saved in:
97
On the significance of statistically insignificant results in consumer behavior experiments
Peterson, Robert A.
;
Umesh, U. N.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
1
,
pp. 81-91
Persistent link: https://www.econbiz.de/10011865105
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98
Husband-wife report disagreement : a cross-national investigation
Peterson, Robert A.
(
contributor
)
- In:
International journal of research in marketing : IJRM ; …
5
(
1988
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10001058108
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99
Empirical research in international marketing, 1976-1982
Albaum, Gerald
;
Peterson, Robert A.
- In:
Journal of international business studies : JIBS ; an …
15
(
1984
)
1
,
pp. 161-173
Persistent link: https://www.econbiz.de/10001816970
Saved in:
100
On the interpretation of canonical analysis
Alpert, Mark I.
;
Peterson, Robert A.
- In:
Journal of marketing research : JMR
9
(
1972
)
2
,
pp. 187-192
Persistent link: https://www.econbiz.de/10001821695
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