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Peterson, Robert A.
140
Chin, Wynne W.
36
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20
Brown, Steven P.
17
Crittenden, Victoria Lynn
16
Albaum, Gerald
13
Mahajan, Vijay
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ECONIS (ZBW)
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141
Retailing in the 21st century: reflections and prologue to research
Peterson, Robert A.
;
Balasubramanian, Sridhar
- In:
Journal of retailing
78
(
2002
)
1
,
pp. 9-16
Persistent link: https://www.econbiz.de/10006617027
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142
Response construction in consumer behavior research
Peterson, Robert A.
- In:
Journal of business research : JBR
58
(
2005
)
3
,
pp. 348-353
Persistent link: https://www.econbiz.de/10006714083
Saved in:
143
Introduction: Special Issue on Selections from the International Research Seminar on Marketing Communications and Consumer Behavior
Jolibert, Alain J.P.
;
Peterson, Robert A.
;
Strazzieri, Alain
- In:
Journal of business research : JBR
37
(
1996
)
2
,
pp. 85-86
Persistent link: https://www.econbiz.de/10006739503
Saved in:
144
On the Use of College Students in Social Science Research: Insights from a Second-Order Meta-analysis
Peterson, Robert A.
- In:
Journal of consumer research : JCR ; an …
28
(
2001
)
3
,
pp. 450-461
Persistent link: https://www.econbiz.de/10006656185
Saved in:
145
A Meta-analysis of Cronbach's Coefficient Alpha
Peterson, Robert A.
- In:
Journal of consumer research : JCR ; an …
21
(
1994
)
2
,
pp. 381
Persistent link: https://www.econbiz.de/10006684199
Saved in:
146
Customer Base Analysis: An Industrial Purchase Process Application
Schmittlein, David C.
;
Peterson, Robert A.
- In:
Marketing science : the marketing journal of the …
13
(
1994
)
1
,
pp. 41-67
Persistent link: https://www.econbiz.de/10006942095
Saved in:
147
The cheating culture: A global societal phenomenon
Crittenden, Victoria L.
;
Hanna, Richard C.
;
Peterson, …
- In:
Business horizons
52
(
2009
)
4
,
pp. 337-346
Persistent link: https://www.econbiz.de/10008262193
Saved in:
148
Effects of Nationality, Gender, and Religiosity on Business-Related Ethicality
Peterson, Robert A.
;
Albaum, Gerald
;
Merunka, Dwight
; …
- In:
Journal of business ethics : JOBE
96
(
2010
)
4
,
pp. 573-588
Persistent link: https://www.econbiz.de/10008705510
Saved in:
149
Exploring the impact of advertising and R&D expenditures on corporate brand value and firm-level financial performance
Peterson, Robert A.
;
Jeong, Jaeseok
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
6
,
pp. 677-691
Persistent link: https://www.econbiz.de/10008710922
Saved in:
150
Editorial: The AMS review
Crittenden, Victoria
;
Peterson, Robert A.
- In:
AMS review : official publication of the Academy of …
1
(
2011
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10010082234
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