Showing 1 - 10 of 60
Persistent link: https://www.econbiz.de/10003894775
This paper examines the perceptions of Bolivians engaged in the country's apparel industry regarding barriers and challenges to participation in the global textile and apparel complex. Small Bolivian apparel producers perceive the apparel industry as a source of employment and an opportunity to...
Persistent link: https://www.econbiz.de/10014867879
Purpose – Responding to calls for a greater understanding of consumer socialization in young people, this paper aims to investigate daughters' perceptions of shopping with their mothers. It seeks to provide insights into the significance of the retail shopping experience for young women....
Persistent link: https://www.econbiz.de/10009483913
Purpose: This paper explores the antecedents and consequences of consumers’ need for self-image congruence on their retail patronage of department (high-end) and discount (low-end) stores to purchase name-brand products in two product categories, apparel and home décor. It also compared...
Persistent link: https://www.econbiz.de/10012073577
Purpose: This study aims to test the relationship between consumers’ perceptions of product type (utilitarian vs hedonic) and the attentional processes that underlie decision-making among minimally branded products. Design/methodology/approach: This study uses eye-tracking measures (i.e....
Persistent link: https://www.econbiz.de/10012076701
Persistent link: https://www.econbiz.de/10003739522
Persistent link: https://www.econbiz.de/10003359691
Persistent link: https://www.econbiz.de/10008667654
Persistent link: https://www.econbiz.de/10009500327
Persistent link: https://www.econbiz.de/10009548107