Multivariate economic and business data frequently suffer from a missing data phenomenon that has not been sufficiently explored in the literature: both the independent and dependent variables for one or more dimensions are absent for some of the observational units. For example, in choice based...

Purpose: The purpose of this paper is to reflect on the review paper by Strizhakova and Coulter (“Consumer cultural identity: local and global cultural identities and measurement implications”) and offer several observations that extend the discussion into new territory....

Purpose: This paper aims to identify distinct consumption patterns among Asian consumers and examine how these relate to cultural antecedents and key human values. Design/methodology/approach: This study uses a large, representative sample of almost 7,000 Asian consumers in 10 culturally...

Rossiter (Marketing Lett 23: 905–916, <CitationRef CitationID="CR28">2012</CitationRef>) provides a critique of the brand love measure from Batra et al. (J Marketing 76: 1–16, <CitationRef CitationID="CR9">2012</CitationRef>) and offers a new measure of brand love to be used in its stead. In this reply, we argue that our measure is more consistent with the best available...</citationref></citationref>