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Hesse, Jürgen; Krafft, Manfred; Peters, Kay - In: International direct marketing : principles, best …, (pp. 3-40). 2007

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Krafft, Manfred (ed.) - 2007

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Frenzen, Heiko; Krafft, Manfred - In: Handbuch Marktforschung : Methoden, Anwendungen, …, (pp. 607-649). 2008

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Hesse, Jürgen; Krafft, Manfred; Peters, Kay - In: Internationales Direktmarketing : Grundlagen, Best …, (pp. 3-45). 2006

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Verhoef, Peter C.; Venkatesan, Rajkumar; McAlister, Leigh; … - In: Journal of interactive marketing : a quarterly … 24 (2010) 2, pp. 121-137

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Hoyer, Wayne D.; Chandy, Rajesh K.; Dorotic, Matilda; … - In: Journal of service research : JSR 13 (2010) 3, pp. 283-296

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Verhoef, Peter C.; Reinartz, Werner J.; Krafft, Manfred - In: Journal of service research : JSR 13 (2010) 3, pp. 247-252

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Krafft, Manfred; DeCarlo, Thomas E.; Poujol, F. Juliet; … - In: The journal of personal selling & sales management : JPSSM 32 (2012) 1, pp. 107-115

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Saarbeck, Sebastian; Krafft, Manfred; Bieber, Benjamin - In: Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …, (pp. 11-35). 2012

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Böckermann, Florian; Blacha, Kirsten; Krafft, Manfred; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 29 (2012) 1, pp. 48-53

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