//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Implementing profitability thr...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
92
Relationship marketing
92
Consumer behaviour
49
Konsumentenverhalten
49
Marketing management
46
Marketingmanagement
46
Kundenwert
42
Customer value
39
Theorie
32
Theory
32
Marktforschung
24
USA
24
United States
24
Indien
22
Firm performance
21
India
21
Market research
19
Marketing
19
Unternehmenserfolg
19
Marketingforschung
18
Marketing theory
14
Marketingtheorie
14
Measurement
14
Messung
14
Brand management
13
Markenführung
13
Performance measurement
13
Performance-Messung
13
Customer integration
12
Customer satisfaction
12
Kundenintegration
12
Kundenmanagement
12
Kundenzufriedenheit
12
B-to-B-Marketing
11
Business-to-business marketing
11
Einzelhandel
11
Emerging economies
11
International marketing
11
Internationales Marketing
11
Lieferantenmanagement
11
more ...
less ...
Online availability
All
Undetermined
174
Free
23
Type of publication
All
Article
377
Book / Working Paper
93
Type of publication (narrower categories)
All
Article in journal
205
Aufsatz in Zeitschrift
205
Aufsatz im Buch
24
Book section
24
Lehrbuch
17
Festschrift
11
Textbook
10
Graue Literatur
9
Non-commercial literature
9
Working Paper
9
Arbeitspapier
8
Case study
6
Fallstudie
6
Collection of articles of several authors
5
Glossar enthalten
5
Glossary included
5
Sammelwerk
5
Aufsatzsammlung
4
research-article
2
Bibliografie
1
Bibliographie
1
CD-ROM, DVD
1
Collection of articles written by one author
1
Conference paper
1
Einführung
1
Fallstudiensammlung
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
Lehrmittel
1
Mehrbändiges Werk
1
Multi-volume publication
1
Reprint
1
Sammlung
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
332
Undetermined
131
German
6
French
1
Author
All
Kumar, V.
372
Venkatesan, Rajkumar
72
Kumar, Vikas
27
Kumar, Vimal
25
Leone, Robert P.
25
Shah, Denish
21
Petersen, J. Andrew
19
Reinartz, Werner J.
19
Aaker, David A.
16
Day, George S.
16
Rajan, Bharath
13
Verma, Pratima
12
Mittal, Ankesh
11
Sharma, Amalesh
11
Sheth, Jagdish N.
11
Kumar, Subodha
10
Gupta, Shaphali
9
Pancras, Joseph
9
Sriram, S.
8
Pansari, Anita
7
Reinartz, Werner
7
Sunder, Sarang
7
Chan, F.T.S.
6
Ganesh, Jaishankar
6
George, Morris
6
Petersen, J.Andrew
6
Ramani, Girish
6
Saboo, Alok R.
6
Srivastava, Rajendra Krishan
6
Bohling, Timothy
5
Farris, Paul W.
5
Lai, Kuei-Kuei
5
Luo, Anita
5
Raj, Rohit
5
Sumanjeet Singh
5
Aksoy, Lerzan
4
Chandra, S.
4
Farris, Paul
4
Fildes, Robert
4
Grewal, Dhruv
4
more ...
less ...
Institution
All
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
INSEAD
1
Industry Canada, Government of Canada
1
Springer-Verlag GmbH
1
Published in...
All
Journal of marketing
45
Journal of retailing
28
Journal of the Academy of Marketing Science
28
Journal of marketing research : JMR
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
International journal of forecasting
11
Legends in marketing
11
Production and Operations Management
11
International journal of production research : American Institute of Industrial Engineers ; Society of Manufacturing Engineers
10
Journal of business research : JBR
10
MSI reports : working paper series
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of international marketing
9
Harvard-Business-Manager : das Wissen der Besten
7
International Journal of Forecasting
7
Harvard business review : HBR
6
Marketing Science
6
Marketing research : a magazine of management and applications
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
MIT sloan management review
5
Review of marketing research
5
Darden Case
4
Handbook of research on customer equity in marketing
4
Homo oeconomicus
4
Journal of Business Research
4
SpringerLink / Bücher
4
International journal of procurement management
3
Journal of creating value
3
Journal of world business : JWB
3
Total quality management & business excellence
3
Benchmarking : an international journal
2
Customer engagement marketing
2
European Journal of Operational Research
2
European journal of operational research : EJOR
2
Faculty & research / Insead : working paper series
2
German working papers in law and economics
2
IEG working paper
2
International Marketing Review
2
International journal of production research
2
more ...
less ...
Source
All
ECONIS (ZBW)
309
OLC EcoSci
103
RePEc
31
Other ZBW resources
16
USB Cologne (EcoSocSci)
10
EconStor
1
Showing
1
-
10
of
470
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Implementing profitability through a customer lifetime value management framework
Kumar, V.
;
Venkatesan, Rajkumar
;
Beckmann, D.
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
2
,
pp. 32-43
Persistent link: https://www.econbiz.de/10003902477
Saved in:
2
Using customer lifetime value in customer selection and resource allocation : Report No. 03-112
Venkatesan, Rajkumar
;
Kumar, V.
- In:
MSI reports : working paper series
(
2003
)
3
,
pp. 3-27
Persistent link: https://www.econbiz.de/10001978402
Saved in:
3
Using customer lifetime value in customer selection and resource allocation : Report No. 03-112
Venkatesan, Rajkumar
;
Kumar, V.
- In:
MSI reports : working paper series
(
2003
)
3
,
pp. 3-27
Persistent link: https://www.econbiz.de/10009893397
Saved in:
4
The power of CLV : managing customer lifetime value at IBM
Kumar, V.
;
Venkatesan, Rajkumar
;
Bohling, Tim
; …
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 585-599
Persistent link: https://www.econbiz.de/10003765812
Saved in:
5
Is market orientation a source of sustainable competitive advantage or simply the cost of competing?
Kumar, V.
;
Jones, Eli
;
Venkatesan, Rajkumar
;
Leone, …
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 16-30
Persistent link: https://www.econbiz.de/10008840474
Saved in:
6
Optimal customer relationship management using Bayesian decision theory : an application for customer selection
Venkatesan, Rajkumar
;
Kumar, V.
;
Bohling, Timothy
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 579-594
Persistent link: https://www.econbiz.de/10003569723
Saved in:
7
Multichannel shopping : causes and consequences
Venkatesan, Rajkumar
;
Kumar, V.
;
Ravishanker, Nalini
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 114-132
Persistent link: https://www.econbiz.de/10003557070
Saved in:
8
Undervalued or overvalued customers: capturing total customer engagement value
Kumar, V.
;
Aksoy, Lerzan
;
Donkers, Bas
;
Venkatesan, Rajkumar
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10008652115
Saved in:
9
Customer relationship management in business markets
Venkatesan, Rajkumar
;
Kumar, V.
;
Reinartz, Werner J.
- In:
Handbook of business-to-business marketing
,
(pp. 311-331)
.
2012
Persistent link: https://www.econbiz.de/10009500147
Saved in:
10
Will the frog change into a prince? : predicting future customer profitability
Rust, Roland T.
;
Kumar, V.
;
Venkatesan, Rajkumar
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
4
,
pp. 281-294
Persistent link: https://www.econbiz.de/10009406673
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->