Purpose – The community pharmacy industry is an increasingly competitive sector, where independent pharmacies must compete with national and multinational chains for market share. Each pharmacy seeks to differentiate and earn customer trust. The purpose of this paper is to seek to better...

Purpose – The aim of this paper is to argue that quality alone is not enough; pharmacies need to develop a rapport with their customers and convey sincerity. Community (retail) pharmacy is an increasingly competitive industry. Service quality has been considered one of the key factors for...

Prior studies have identified that learning orientation and Market Orientation (MO) have positive influences on firm performance. In this paper, the author argues that the firm's absorptive capacity serves as the bridge that facilitates the realisation of such influences. Firms must effectively...