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Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne; Dunne, Áine; Rowley, Jennifer - In: European journal of marketing : EJM 50 (2016) 11, pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
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Young people's use of online social networking sites : uses and gratifications perspective
Dunne, Áine; Lawlor, Margaret-Anne; Rowley, Jennifer - In: Journal of research in interactive marketing : … 4 (2010) 1, pp. 46-58
Persistent link: https://www.econbiz.de/10003982766
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Pester power : a battle of wills between children and their parents
Lawlor, Margaret-Anne; Prothero, Andrea - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 561-581
Persistent link: https://www.econbiz.de/10009159905
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Issue 4 - Special Issue: Marketing to Children - Children's Understanding of Television Advertising Intent
Lawlor, Margaret-Anne; Prothero, Andrea - In: Journal of marketing management : MM 19 (2003) 3-4, pp. 411-432
Persistent link: https://www.econbiz.de/10006968791
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The Established and Potential Mediating Variables in the Child's Understanding of Advertising Intent: Towards a Research Agenda
Lawlor, Margaret-Anne; Prothero, Andrea - In: Journal of marketing management : MM 18 (2002) 5-6, pp. 481-500
Persistent link: https://www.econbiz.de/10006973502
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The Implications of the Internet on the Advertising Agency-Client Relationship
Durkin, Mark; Lawlor, Margaret-Anne - In: The service industries journal 21 (2001) 2, pp. 175-190
Persistent link: https://www.econbiz.de/10006277308
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Pester power - A battle of wills between children and their parents
Lawlor, Margaret-Anne; Prothero, Andrea - In: Journal of marketing management : MM 27 (2011) 5, pp. 561-582
Persistent link: https://www.econbiz.de/10008995015
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Pester power - A battle of wills between children and their parents
Lawlor, Margaret-Anne; Prothero, Andrea - In: Journal of marketing management : MM 27 (2011) 5, pp. 561-582
Persistent link: https://www.econbiz.de/10008997399
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Exploring children's understanding of television advertising - beyond the advertiser's perspective
Lawlor, Margaret-Anne; Prothero, Andrea - In: European journal of marketing : EJM 42 (2008) 11, pp. 1203-1223
Persistent link: https://www.econbiz.de/10008136395
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Academy of Marketing Conference 2005 "Marketing: Building Business, Shaping Society"
Ui Ghallachoir, Kate; O'Driscoll, Aidan; Mcdonagh, Pierre; … - In: Journal of marketing management : MM 21 (2005) 5-6, pp. 469-472
Persistent link: https://www.econbiz.de/10006956538