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An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joseph F.; Sarstedt, Marko; Ringle, Christian M. - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 414-433
Persistent link: https://www.econbiz.de/10009548614
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Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša; Silva, Rui Vinhas da; Hair, Joseph F. - In: The journal of product & brand management 24 (2015) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
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Identifying and treating unobserved heterogeneity with FIMIX-PLS : part I - method
Hair, Joseph F.; Sarstedt, Marko; Matthews, Lucy M.; … - In: European business review : EBR ; the official journal … 28 (2016) 1, pp. 63-76
Persistent link: https://www.econbiz.de/10011430448
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Individual psychological ownership : concepts, evidence, and implications for research in marketing
Jussila, Iiro; Tarkiainen, Anssi; Sarstedt, Marko; … - In: Journal of marketing theory and practice 23 (2015) 2, pp. 121-139
Persistent link: https://www.econbiz.de/10011300920
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Special issue on psychological ownership : a concept of value to the marketing field
Jussila, Iiro (contributor); Tarkiainen, Anssi (contributor) - 2015
Persistent link: https://www.econbiz.de/10011300924
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Editorial: Partial least squares structural equation modeling : rigorous applications, better results and higher acceptance
Hair, Joseph F.; Ringle, Christian M.; Sarstedt, Marko - In: Long range planning : LRP ; international journal of … 46 (2013) 1/2, pp. 1-12
Persistent link: https://www.econbiz.de/10009735705
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Special issue: PLS applications in strategic management : Partial Least Squares modeling in strategy research
Hair, Joseph F. (contributor) - 2013
Persistent link: https://www.econbiz.de/10009735708
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Developing business acumen in Chinese business school graduates
Veliyath, Rajaram; Stivers, Bonnie; Hair, Joseph F.; … - In: Journal of emerging knowledge on emerging markets 4 (2012), pp. 1-31
Persistent link: https://www.econbiz.de/10009696377
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Essentials of marketing research
Hair, Joseph F.; Celsi, Mary Wolfinbarger; Ortinau, David J. - 2013 - 3. ed.
Persistent link: https://www.econbiz.de/10009659685
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Validating a model of cooperative procurement in the construction industry
Pesämaa, Ossi; Eriksson, Per Erik; Hair, Joseph F. - In: International journal of project management : the … 27 (2009) 6, pp. 552-559
Persistent link: https://www.econbiz.de/10009625299