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Frequency of CRM implementation activities : a customer-centric view
Kim, Molan; Park, Jeong Eun; Dubinsky, Alan J.; Chaiy, Seoil - In: The journal of services marketing 26 (2012) 2, pp. 83-93
Persistent link: https://www.econbiz.de/10009568254
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How does CRM technology transform into organizational performance? : a mediating role of marketing capability
Chang, Woojung; Park, Jeong Eun; Chaiy, Seoil - In: Journal of business research : JBR 63 (2010) 8, pp. 849-855
Persistent link: https://www.econbiz.de/10008647688
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How does CRM technology transform into organizational performance? A mediating role of marketing capability
Chang, Woojung; Park, Jeong Eun; Chaiy, Seoil - In: Journal of Business Research 63 (2010) 8, pp. 849-855
Customer relationship management (CRM) technology has attracted significant attention from researchers and practitioners as a facilitator of organizational performance. Even though companies have made tremendous investments in CRM technology, empirical research offers inconsistent support that...
Persistent link: https://www.econbiz.de/10008871546
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How does CRM technology transform into organizational performance? A mediating role of marketing capability
Chang, Woojung; Park, Jeong Eun; Chaiy, Seoil - In: Journal of business research : JBR 63 (2010) 8, pp. 849-856
Persistent link: https://www.econbiz.de/10008433498
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How does sales force automation influence relationship quality and performance? : the mediating roles of learning and selling behaviors
Park, Jeong Eun; Kim, Juyoung; Dubinsky, Alan J.; Lee, … - In: Industrial marketing management : the international … 39 (2010) 7, pp. 1128-1138
Persistent link: https://www.econbiz.de/10008668698
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Why do firms enter a new product market? : a two-dimensional framework for market entry motivation and behavior
Kim, Namwood; Min, Sungwook; Chaiy, Seoil - In: The journal of product innovation management : an … 32 (2015) 2, pp. 263-278
Persistent link: https://www.econbiz.de/10010511261
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A new bayesian spatial model for brand positioning
Park, Joonwook; Rajagopal, Priyali; Dillon, William R.; … - In: Journal of modelling in management 12 (2017) 3, pp. 404-431
Persistent link: https://www.econbiz.de/10011776922
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Developing a corporate social responsibility process scale of individual stakeholder's perception
Kim, Seongjin; Chaiy, Clarissa; Chaiy, Seoil - In: Marketing in the socially-networked world : challenges …, (pp. 271-280). 2013
Persistent link: https://www.econbiz.de/10010191260
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"Made in" versus "shipped from" : country-of-delivery-origin effects and the role of perceived risk
Shin, Sohyoun; Lee, Sungho; Aiken, K. Damon; Chaiy, Seoil - In: Journal of internet commerce 11 (2012) 1/4, pp. 187-207
Persistent link: https://www.econbiz.de/10009703939
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The role of buyer trust in outsourced CRM : its influence on organizational learning and performance
Brockman, Beverly K.; Park, Jeong Eun; Morgan, Robert M. - In: Journal of business-to-business marketing 24 (2017) 3, pp. 201-219
Persistent link: https://www.econbiz.de/10011763042