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Demarketing teen tobacco and alcohol use: Negative peer influence and longitudinal roles of parenting and self-esteem
Yang, Zhiyong; Schaninger, Charles M.; Laroche, Michel - In: Journal of business research : JBR 66 (2013) 4, pp. 559-567
Persistent link: https://www.econbiz.de/10010087056
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Recent advances in globalization, culture and marketing strategy: Introduction to the special issue
Laroche, Michel; Park, Seong-Yeon - In: Journal of business research : JBR 66 (2013) 8, pp. 955-957
Persistent link: https://www.econbiz.de/10010119568
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Globalization, culture, religion, and values: Comparing consumption patterns of Lebanese Muslims and Christians
Cleveland, Mark; Laroche, Michel; Hallab, Ranim - In: Journal of business research : JBR 66 (2013) 8, pp. 958-967
Persistent link: https://www.econbiz.de/10010119569
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Internet versus bricks-and-mortar retailers: An investigation into intangibility and its consequences
Laroche, Michel; Yang, Zhiyong; Mcdougall, Gordon H.G.; … - In: Journal of retailing 81 (2005) 4, pp. 251-268
Persistent link: https://www.econbiz.de/10006605734
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An investigation of coupon-prone consumers - Their reactions to coupon feature manipulations
Guimond, Lisa; Kim, Chankon; Laroche, Michel - In: Journal of business research : JBR 54 (2001) 2, pp. 131-138
Persistent link: https://www.econbiz.de/10006724918
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SPECIAL ISSUE: STRATEGY IMPLEMENTATION AND ASSESSMENT RESEARCH - Strategic Brand Evaluations Among Fast-Food Franchises: A Test of Two Frameworks
Laroche, Michel; Toffoli, Roy - In: Journal of business research : JBR 45 (1999) 2, pp. 221-234
Persistent link: https://www.econbiz.de/10006730904
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Brand Familiarity and Confidence as Determinants of Purchase Intention: An Empirical Test in a Multiple Brand Context
Laroche, Michel; Kim, Chankon; Zhou, Lianxi - In: Journal of business research : JBR 37 (1996) 2, pp. 115-120
Persistent link: https://www.econbiz.de/10006739499
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A Test of the Effects of Competition on Consumer Brand Selection Processes
Laroche, Michel; Hui, Michael; Zhou, Lianxi - In: Journal of business research : JBR 31 (1994) 2-3, pp. 171-182
Persistent link: https://www.econbiz.de/10006744753
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Role of Confidence in a Multi-Brand Model of Intentions for a High-Involvement Service
Laroche, Michel; Sadokierski, Robert - In: Journal of business research : JBR 29 (1994) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10006744830
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Modeling the selection of fast-food franchises among Japanese consumers
Laroche, Michel; Takahashi, Ikuo; Kalamas, Maria; Teng, Lefa - In: Journal of business research : JBR 58 (2005) 8, pp. 1121-1131
Persistent link: https://www.econbiz.de/10006713872