Purpose: This paper aims to explore and evaluate practice-based segmentation as an alternative conceptual segmentation perspective that acknowledges the active role of consumers as value co-creators. Design/methodology/approach: Data comprising various aspects of customer-to-customer (C2C)...

While the adoption of e-commerce in the purchasing of leisure travel is gaining momentum, higher levels of adoption can be achieved if greater knowledge of the market for e-commerce is obtained. This research uses two variables, involvement with computers for leisure purposes and purchasing...

Purpose: To establish how and why exhibition managers manage circulation, this study explores the techniques (specific activities used to influence circulation), outputs (tangible enhancements in the performance of the exhibition resulting from changes in circulation dynamics) and outcomes...

Purpose: The purpose of this paper is to create a taxonomy of event participants based on risk and security perceptions. Design/methodology/approach: Two focus groups were established with British mothers, one with five mothers and the other with six, recruited through convenience and snowball...

More than 10 years on since the launch of the Internet, there are clear differentiallevels of adoption of the Internet for purchasing leisure travel across countries. In some countries, such as Portugal, only a minority of travel purchasing is conducted over the Internet. This paper aims to...