Showing 31 - 40 of 41
Persistent link: https://www.econbiz.de/10012107230
Persistent link: https://www.econbiz.de/10011922743
Persistent link: https://www.econbiz.de/10004824267
Persistent link: https://www.econbiz.de/10004775370
Persistent link: https://www.econbiz.de/10012176536
Persistent link: https://www.econbiz.de/10006659415
Persistent link: https://www.econbiz.de/10006671219
Persistent link: https://www.econbiz.de/10006674485
In the last several years, the increased diffusion of computer and telecommunications technologies in businesses and homes has produced new ways for organizations to connect with their customers. These computer mediated environments (CMEs) such as the World Wide Web raise new research questions....
Persistent link: https://www.econbiz.de/10014206957
The use of product placement has grown rapidly in recent years. While technology has made it easier for viewers to avoid watching traditional television commercials, embedding products within entertainment offers a means by which marketers can reach their audiences. Though research has examined...
Persistent link: https://www.econbiz.de/10013095237