In the last several years, the increased diffusion of computer and telecommunications technologies in businesses and homes has produced new ways for organizations to connect with their customers. These computer mediated environments (CMEs) such as the World Wide Web raise new research questions....

The use of product placement has grown rapidly in recent years. While technology has made it easier for viewers to avoid watching traditional television commercials, embedding products within entertainment offers a means by which marketers can reach their audiences. Though research has examined...