Advertising and integrated brand promotion
Thomas C. O'Guinn ; Chris T. Allen ; Richard J. Semenik
| Year of publication: |
2006 ; 4. ed., internat. student ed.
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|---|---|
| Authors: | O'Guinn, Thomas C. ; Allen, Chris T. ; Semenik, Richard J. |
| Publisher: |
Mason, Ohio : Thomson/South-Western |
| Subject: | Advertising |
| Extent: | XLVIII, 781 S. : Ill., graph. Darst. 23cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2002 |
| ISBN: | 0-324-31132-X ; 0-324-31718-2 ; 0-324-32015-9 ; 0-324-28956-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004824267