Similar Search Results

Rest in peace? : brand-induced mortality salience and consumer behavior

Fransen, Marieke L.; Fennis, Bob Michaël; Pruyn, Ad; … - In: Journal of business research : JBR 61 (2008) 10, pp. 1053-1061

Persistent link: https://www.econbiz.de/10003766344

Print advertising : vivid content

Fennis, Bob Michaël; Das, Enny; Fransen, Marieke L. - In: Journal of business research : JBR 65 (2012) 6, pp. 861-864

Persistent link: https://www.econbiz.de/10009552427

Rest in peace? Brand-induced mortality salience and consumer behavior

Fransen, Marieke L.; Fennis, Bob M.; Pruyn, Ad Th H.; … - In: Journal of business research : JBR 61 (2008) 10, pp. 1053-1061

Persistent link: https://www.econbiz.de/10008092946

Rest in peace? Brand-induced mortality salience and consumer behavior

Fransen, Marieke L.; Fennis, Bob M.; Pruyn, Ad Th. H.; … - In: Journal of business research : JBR 61 (2008) 10, pp. 1053-1062

Persistent link: https://www.econbiz.de/10008899458

Print advertising: Vivid content

Fennis, Bob M.; Das, Enny; Fransen, Marieke L. - In: Journal of Business Research 65 (2012) 6, pp. 861-864

The present research examines the effects of vivid ad content in two types of appeal in print ads as a function of individual differences in chronically experienced vividness of visual imagery. For informational ads for a functional product, vivid ad content strongly affected individuals high in...

Persistent link: https://www.econbiz.de/10010573699

Rest in peace? Brand-induced mortality salience and consumer behavior

Fransen, Marieke L.; Fennis, Bob M.; Pruyn, Ad Th. H.; … - In: Journal of Business Research 61 (2008) 10, pp. 1053-1061

Persistent link: https://www.econbiz.de/10005473605

The role of social presence in mortality salience effects

Fransen, Marieke L.; Smeesters, Dirk; Fennis, Bob Michaël - In: Journal of business research : JBR 64 (2011) 1, pp. 29-33

Persistent link: https://www.econbiz.de/10008806363

The role of social presence in mortality salience effects

Fransen, Marieke L.; Smeesters, Dirk; Fennis, Bob M. - In: Journal of business research : JBR 64 (2011) 1, pp. 29-34

Persistent link: https://www.econbiz.de/10008769051

The role of social presence in mortality salience effects

Fransen, Marieke L.; Smeesters, Dirk; Fennis, Bob M. - In: Journal of Business Research 64 (2011) 1, pp. 29-33

Terror management theory (TMT; Greenberg et al., 1986) suggests that reminders of death intensify the desire to express cultural norms leading to culturally prescribed behavior such as charitable giving, church attendance, and exorbitant spending. Living up to these norms provides high levels of...

Persistent link: https://www.econbiz.de/10008871465

Implicit measurement games : using casual games to measure psychological responses to ads

Vermeulen, Ivar; Das, Enny; Duiven, Rolien; Batenburg, Anika - In: Cutting edge international research, (pp. 199-213). 2010

Persistent link: https://www.econbiz.de/10003985184