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Multisensory packaging design across cultures
Machiels, Casparus J. A.; Orth, Ulrich R. - In: Multisensory packaging : designing new product experiences, (pp. 287-315). 2019
Persistent link: https://www.econbiz.de/10011959012
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Consumer processing of interior service environments : the interplay among visual complexity, processing fluency, and attractiveness
Orth, Ulrich R.; Wirtz, Jochen - In: Journal of service research : JSR 17 (2014) 3, pp. 296-309
Persistent link: https://www.econbiz.de/10010393229
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Czech food shoppers' evaluation of domestic and foreign products
Orth, Ulrich R. - In: Agricultural economics 47 (2001) 6, pp. 240-246
Persistent link: https://www.econbiz.de/10001604425
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The monetary value of medals for bottled wine
Orth, Ulrich R. (contributor) - In: Agricultural economics 47 (2001) 1, pp. 37-44
Persistent link: https://www.econbiz.de/10001559937
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Wettbewerbsfähigkeit durch Kundenorientierung
Orth, Ulrich R. - In: Wettbewerbsfähigkeit und Unternehmertum in der Land- …, (pp. 257-264). 2000
Persistent link: https://www.econbiz.de/10001536875
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Consumer loyalty to family versus non-family business : the roles of store image, trust and satisfaction
Orth, Ulrich R.; Green, Mark T. - In: Journal of retailing and consumer services 16 (2009) 4, pp. 248-259
Persistent link: https://www.econbiz.de/10003864518
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Package design as a communications vehicle in cross-cultural values shopping
Limon, Yonca; Kahle, Lynn R.; Orth, Ulrich R. - In: Vorträge zur Hochschultagung 2009 der Agrar- und …, (pp. 239-246). 2009
Persistent link: https://www.econbiz.de/10003870073
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Store-evoked affect, personalities, and consumer emotional attachments to brands
Orth, Ulrich R.; Limon, Yonca; Rose, Gregory - In: Journal of business research : JBR 63 (2010) 11, pp. 1202-1208
Persistent link: https://www.econbiz.de/10008696670
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Weinkonsumentenverhalten : der aktuelle Stand der Forschung und Ausblick
Orth, Ulrich R.; Arnold, René - In: Weinmarketing : Kundenwünsche erforschen, Zielgruppen …, (pp. 3-33). 2011
Persistent link: https://www.econbiz.de/10008758303