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Forced exposure and psychological reactance : antecedents and consequences of the perceived intrusiveness of pop-up ads
Edwards, Steven M.; Li, Hairong; Lee, Joo-Hyun - In: Advertising, promotion, and new media, (pp. 215-236). 2015
Persistent link: https://www.econbiz.de/10011708679
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Artificial empathy in marketing interactions : bridging the human-AI gap in affective and social customer experience
Liu-Thompkins, Yuping; Okazaki, Shintaro; Li, Hairong - In: Journal of the Academy of Marketing Science 50 (2022) 6, pp. 1198-1218
Persistent link: https://www.econbiz.de/10013463910
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Three essays on government capital market interventions under asymmetric information
Lee, Kiyoung - 1991
Persistent link: https://www.econbiz.de/10000879774
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Southeast Asian families and pooled labor : multiple wage-earner strategies for refugee households in the US
Lee, Kiyoung - 1998
Persistent link: https://www.econbiz.de/10000673634
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The effectiveness of image congruence and the moderating effects of sponsor motive and cheering event fit in sponsorship
Han, Sangpil; Choi, Jiwon; Kim, Hyunchil; Davis, John A.; … - In: International journal of advertising : the quarterly … 32 (2013) 2, pp. 301-317
Persistent link: https://www.econbiz.de/10009757946
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A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo; Lee, Doohwang; Hong, Yangsun; Ahn, Jungsun; … - In: International journal of consumer studies 40 (2016) 2, pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
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The dynamics of price of equity, capital accumulation and current account in an one-good optimizing model
Lee, Kiyoung - In: Seoul journal of economics 6 (1993) 4, pp. 327-350
Persistent link: https://www.econbiz.de/10001160062
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Anomalies in the stock returns over trading and nontrading periods : further evidence in the Korean stock market
Lee, Kiyoung - In: Quarterly journal of business and economics : QJBE 27 (1988) 2, pp. 139-161
Persistent link: https://www.econbiz.de/10001073989
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Green by comparison : deviant and normative transmutations of job search envy in a temporal context
Dineen, Brian R.; Duffy, Michelle; Henle, Christine A.; … - In: Academy of Management journal : AMJ 60 (2017) 1, pp. 295-320
Persistent link: https://www.econbiz.de/10011670997
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Exploring the impact of country-of-origin fit and team identification in sports brand evaluation
Lee, Jin Kyun; Ahn, Taesoo; Lee, Ki-young - In: European Sport management quarterly : ESMQ 16 (2016) 4, pp. 413-432
Persistent link: https://www.econbiz.de/10011607428