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Antecedents of True Brand Loya...
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Swait, Joffre
93
Morris, Jonathan
43
Kim, Jooyoung
35
Hassard, John
20
Adamowicz, Wiktor
17
Louviere, Jordan
11
Morris, Jon
11
Morris, Jon D.
11
Erdem, Tülin
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Adamowicz, Wiktor L.
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McCann, Leo
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Wilkinson, Barry
6
Farrell, Catherine
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Louviere, Jordan J.
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Munday, Max
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Sung, Yongjun
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Ahn, Sun Joo
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Bueren, Martin van
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Erdem, Tulin
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Feinberg, Fred M.
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Hensher, David A.
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Sheehan, Jackie
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Williams, Michael
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Delbridge, Rick
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Donkers, Bas
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Endo, Takahiro
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Eskeland, Gunnar S.
3
Hensher, David
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Kim, Jaemin
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Kim, Kyongseok
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Lancsar, Emily
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Ma, Lin
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Sun, Yong
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Valenzuela, Ana
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Yuxin, Xiao
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Department of Resource Economics and Environmental Sociology (REES), University of Alberta
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1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
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Journal of advertising : official publication of the American Academy of Advertising
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Psychology & marketing
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Transportation Research Part B: Methodological
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Staff Paper Series / Department of Resource Economics and Environmental Sociology (REES), University of Alberta
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Human relations : towards the integration of the social sciences
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Journal of international consumer marketing
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Journal of marketing communications
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Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
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Advertising theory
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Asia Pacific business review
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BJIR : an international journal of employment relations
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Brand management ; Vol. 1
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Brands and brand management : contemporary research perspectives
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Competition & change : the journal of global business and political economy
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ECONIS (ZBW)
116
RePEc
38
OLC EcoSci
28
BASE
3
Other ZBW resources
3
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1
Antecedents of true brand loyalty
Kim, Jooyoung
;
Morris, Jon D.
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10003732338
Saved in:
2
Antecedents of True Brand Loyalty
Kim, Jooyoung
;
Morris, Jon
;
Swait, Joffre
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 99-117
Persistent link: https://www.econbiz.de/10008124542
Saved in:
3
The Power Of Affective Response And Cognitive Structure In Product-Trial Attitude Formation
Kim, Jooyoung
;
Morris, Jon
- In:
Journal of advertising : official publication of the …
36
(
2007
)
1
,
pp. 95-106
Persistent link: https://www.econbiz.de/10008125763
Saved in:
4
Dimensions of purchase-decision involvement : affective and cognitive involvement in product and brand
Kim, Jooyoung
;
Sung, Yongjun
- In:
The journal of brand management : an international journal
16
(
2008/09
)
8
,
pp. 504-519
Persistent link: https://www.econbiz.de/10003881148
Saved in:
5
Effects of brand personality on brand trust and brand affect
Sung, Yongjun
;
Kim, Jooyoung
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 639-661
Persistent link: https://www.econbiz.de/10003990412
Saved in:
6
The differential roles of brand credibility and brand prestige in consumer brand choice
Baek, Tae Hyun
;
Kim, Jooyoung
;
Yu, Jay Hyunjae
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 662-678
Persistent link: https://www.econbiz.de/10003990413
Saved in:
7
The predictive roles of brand personality on brand trust and brand affect : a study of Korean consumers
Sung, Yongjun
;
Kim, Jooyoung
;
Jung, Jong-hyuok
- In:
Journal of international consumer marketing
22
(
2010
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10003946626
Saved in:
8
Integrating advertising and publicity : a theoretical examination of the effects of exposure sequence, publicity valence, and product attribute consistency
Kim, Jooyoung
;
Yoon, Hye Jin
;
Lee, Sun Young
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10003962685
Saved in:
9
Third-party privacy certification as an online advertising strategy : an investigation of the factors affecting the relationship between third-party certification and initial trust
Kim, Kyongseok
;
Kim, Jooyoung
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
3
,
pp. 145-158
Persistent link: https://www.econbiz.de/10009259485
Saved in:
10
The effects of affective and cognitive elaborations from Facebook posts on consumer attitude formation
Chen, Kuan-Ju
;
Kim, Jooyoung
;
Lin, Jhih-Syuan
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
3
,
pp. 208-218
Persistent link: https://www.econbiz.de/10011376321
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