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Choosing business as a college major : a survey of high school students
Granitz, Neil
;
Chen, Steven
;
Kohli, Keerit K.
- In:
Journal of the Academy of Business Education : JABE
15
(
2014
)
2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010466621
Saved in:
2
Adoption, rejection, or convergence : consumer attitudes toward book digitization
Chen, Steven
;
Granitz, Neil
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1219-1225
Persistent link: https://www.econbiz.de/10009562045
Saved in:
3
The rise of Soushokukei Danshi masculinity and consumption in contemporary Japan
Chen, Steven
- In:
Gender, culture, and consumer behavior
,
(pp. 285-310)
.
2012
Persistent link: https://www.econbiz.de/10009544237
Saved in:
4
Internationalising cultural products : the Ouroboros strategy and the case of visual kei
Chen, Steven
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
13/14
,
pp. 1214-1240
Persistent link: https://www.econbiz.de/10012178617
Saved in:
5
A counterinsurgent (COIN) framework to defend against consumer activists
Chen, Steven
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 275-301
Persistent link: https://www.econbiz.de/10014326920
Saved in:
6
The design imperative : the art and science of design management
Chen, Steven
-
2019
Persistent link: https://www.econbiz.de/10011867642
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7
Web 2.0 and marketing education : explanations and experiential applications
Granitz, Neil
;
Koernig, Stephen K.
- In:
Journal of marketing education : JME
33
(
2011
)
1
,
pp. 57-72
Persistent link: https://www.econbiz.de/10009007977
Saved in:
8
Building self-brand connections : exploring brand stories through a transmedia perspective
Granitz, Neil
;
Forman, Howard
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011288613
Saved in:
9
Creating career skills and opportunities : an assessment of the marketing honors networking program
Granitz, Neil
;
Harich, Katrin R.
- In:
Journal of the Academy of Business Education : JABE
14
(
2013
)
2
,
pp. 23-49
Persistent link: https://www.econbiz.de/10010225783
Saved in:
10
DITTO for Gen Z : a framework for leveraging the uniqueness of the new generation
Pichler, Shaun
;
Kohli, Chiranjeev
;
Granitz, Neil
- In:
Business horizons
64
(
2021
)
5
,
pp. 599-610
Persistent link: https://www.econbiz.de/10012990351
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