A counterinsurgent (COIN) framework to defend against consumer activists
Year of publication: |
2023
|
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Authors: | Chen, Steven |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1479-1803, ZDB-ID 2039460-3. - Vol. 30.2023, 4, p. 275-301
|
Subject: | Anti-consumption | Brand crisis | Consumer activism | Consumer brand attacks | Counterinsurgency | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Konsumentenboykott | Consumer boycott | Markenimage | Brand image | Markenartikel | Brand |
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