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SIGNALWIRKUNG
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Consumer behaviour
31
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31
Viral marketing
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10
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Berger, Jonah
115
Packard, Grant
12
Sela, Aner
10
Chan, Cindy
7
Van Boven, Leaf
6
Chen, Zoey
5
Rasmussen, Scott J.
5
Sorensen, Alan T.
5
Draganska, Michaela
4
Heath, Chip
4
Moore, Sarah G.
4
Simonson, Itamar
4
Bhattacharjee, Amit
3
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3
Bradlow, Eric T.
3
Ho, Benjamin
3
Humphreys, Ashlee
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3
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Liu, Wendy
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
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13
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13
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10
Journal of consumer research : JCR ; an interdisciplinary journal
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ECONIS (ZBW)
76
OLC EcoSci
23
RePEc
16
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11
Positive effects of negative publicity : when negative reviews increase sales
Berger, Jonah
;
Sorensen, Alan T.
;
Rasmussen, Scott J.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 815-827
Persistent link: https://www.econbiz.de/10008736204
Saved in:
12
Social transmission, emotion, and the virality of online contents
Berger, Jonah
;
Milkman, Katherine L.
- In:
MSI reports : working paper series
(
2010
)
3
,
pp. 251-289
Persistent link: https://www.econbiz.de/10008841372
Saved in:
13
Dogs on the street, Pumas on your feet : how cues in the environment influence product evaluation and choice
Berger, Jonah
;
Fitzsimons, Gráinne
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003696846
Saved in:
14
What products do people talk about and why? : how product characteristics and promotional giveaways shape word-of-mouth
Berger, Jonah
;
Schwartz, Eric
- In:
MSI reports : working paper series
(
2010
)
2
,
pp. 47-95
Persistent link: https://www.econbiz.de/10008992249
Saved in:
15
Common "wisdom" put to the test : "bad news is good news" and "sex sells"
Berger, Jonah
;
Sorensen, Alan T.
;
Rasmussen, Scott J.
; …
- In:
GfK marketing intelligence review : Marketingforschung …
3
(
2011
)
1
,
pp. 48-57
Persistent link: https://www.econbiz.de/10009007730
Saved in:
16
Facebook therapy? : why do people share self-relevant content online?
Buechel, Eva
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009356635
Saved in:
17
Differentiating the "I" in "in-group" : how identity-signaling and uniqueness motives combine to drive consumer choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
-
2011
Persistent link: https://www.econbiz.de/10009356637
Saved in:
18
How the quantity and timing of social influence impact product adoption
Iyengar, Radha
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376749
Saved in:
19
Multivariate visual diffusion for social groups
McShane, Blake
;
Bradlow, Eric T.
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376755
Saved in:
20
How attribute quantity influences option choice
Sela, Aner
;
Berger, Jonah
-
2011
Persistent link: https://www.econbiz.de/10009376777
Saved in:
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