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SIGNALWIRKUNG
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Consumer behaviour
31
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Berger, Jonah
115
Packard, Grant
12
Sela, Aner
10
Chan, Cindy
7
Van Boven, Leaf
6
Chen, Zoey
5
Rasmussen, Scott J.
5
Sorensen, Alan T.
5
Draganska, Michaela
4
Heath, Chip
4
Moore, Sarah G.
4
Simonson, Itamar
4
Bhattacharjee, Amit
3
Boghrati, Reihane
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Bradlow, Eric T.
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Ho, Benjamin
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Humphreys, Ashlee
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Iyengar, Radha
3
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Liu, Wendy
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Menon, Geeta
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Milkman, Katherine L.
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Moe, Wendy W.
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Pope, Devin
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Schweidel, David A.
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Ward, Morgan
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Wheeler, S. Christian
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2
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Ho, Ben
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Howard, Chuck
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Joshi, Yogesh V.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
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13
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13
Journal of Consumer Research
10
Journal of consumer research : JCR ; an interdisciplinary journal
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MSI reports : working paper series
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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31
How attribute quantity influences option choice
Sela, Aner
;
Berger, Jonah
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 942-953
Persistent link: https://www.econbiz.de/10009688759
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32
Visual influence and social groups
McShane, Blake
;
Bradlow, Eric T.
;
Berger, Jonah
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 854-871
Persistent link: https://www.econbiz.de/10009688789
Saved in:
33
Identifiable but not identical : combining social identity and uniqueness motives in choice
Chan, Cindy
;
Berger, Jonah
;
Van Boven, Leaf
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
3
,
pp. 561-573
Persistent link: https://www.econbiz.de/10009658053
Saved in:
34
Broadcasting and narrowcasting : how audience size affects what people share
Barasch, Alixandra
;
Berger, Jonah
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 286-299
Persistent link: https://www.econbiz.de/10010380961
Saved in:
35
Das gefährliche Spiel mit der Provokation
Berger, Jonah
;
Chen, Zoey
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
8
,
pp. 14-15
Persistent link: https://www.econbiz.de/10010386731
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36
When, why, and how controversy causes conversation
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
40
(
2013/2014
)
3
,
pp. 580-593
Persistent link: https://www.econbiz.de/10010202687
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37
Communication channels and word of mouth : how the medium shapes the message
Berger, Jonah
;
Iyengar, Raghuram
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
3
,
pp. 567-579
Persistent link: https://www.econbiz.de/10010202688
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38
Does exposure to dogs (cows) increase the preference for Puma (the color white)? : not always
Gill, Tripat
;
El Gamal, Monica
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 125-126
Persistent link: https://www.econbiz.de/10010370690
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39
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
40
When identity marketing backfires : consumer agency in identity expression
Bhattacharjee, Amit
;
Berger, Jonah
;
Menon, Geeta
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 294-309
Persistent link: https://www.econbiz.de/10010401137
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