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Optimal software free trial strategy : limited version, time-locked, or hybrid?

Cheng, Hsing Kenneth; Li, Shengli; Liu, Yipeng - In: Production and operations management : an international … 24 (2015) 3, pp. 504-517

Persistent link: https://www.econbiz.de/10010528584

Optimal software free trial strategy : the impact of network externalities and consumer uncertainty

Cheng, Hsing Kenneth; Liu, Yipeng - In: Information systems research : ISR 23 (2012) 2, pp. 488-504

Persistent link: https://www.econbiz.de/10009565684

The impact of network externalities on the competition between open source and proprietary software

Cheng, Hsing Kenneth; Liu, Yipeng; Tang, Qian Candy - In: Journal of management information systems : JMIS 27 (2010/11) 4, pp. 201-230

Persistent link: https://www.econbiz.de/10009127623

Optimal software pricing in the presence of piracy and word-of-mouth effect

Liu, Yipeng; Cheng, Hsing Kenneth; Tang, Qian Candy; … - In: Decision support systems : DSS ; the international journal 51 (2011) 1, pp. 99-108

Persistent link: https://www.econbiz.de/10008818671

Optimal Software Free Trial Strategy : The Impact of Network Externalities and Consumer Uncertainty

Cheng, Hsing Kenneth; Liu, Yipeng - 2012

Many software firms offer a fully functional version of their products free of charge, for a limited trial time, to ease consumers’ uncertainty about the functionalities of their products and to help the diffusion of their new software. This paper examines the tradeoff between the effects of...

Persistent link: https://www.econbiz.de/10014048372