Narrow search
Showing 1 - 10 of 30
Cover Image
How does celebrity meaning transfer? : investigating the process of meaning transfer with celebrity affiliates and mature brands
Miller, Felicia M.; Allen, Chris T. - In: Journal of consumer psychology : JCP : the official … 22 (2012) 3, pp. 443-452
Persistent link: https://www.econbiz.de/10009580737
Cover Image
Exploring relationship analogues in the brand space
Miller, Felicia M.; Fournier, Susan; Allen, Chris T. - In: Consumer-brand relationships : theory and practice, (pp. 30-56). 2012
Persistent link: https://www.econbiz.de/10009739839
Cover Image
Corrigendum to “How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands” [J. Consum. Psychol. 22 (2012) 443–4...
Miller, Felicia M.; Allen, Chris T. - In: Journal of consumer psychology : the official journal … 22 (2012) 4, pp. 606-607
Persistent link: https://www.econbiz.de/10010021686
Cover Image
Ad authenticity : an alternative explanation of advertising's effect on established brand attitudes
Miller, Felicia M. - In: Journal of current issues and research in advertising : … 36 (2015) 2, pp. 177-194
Persistent link: https://www.econbiz.de/10011304682
Cover Image
The ethics of celebrity-athlete endorsement : what happens when a star steps out of bounds?
Miller, Felicia M.; Laczniak, Gene R. - In: Journal of advertising research 51 (2011) 3, pp. 499-510
Persistent link: https://www.econbiz.de/10009383693
Cover Image
Implementing the marketing concept one employee at a time : pinpointing beliefs about customer focus as a lever for organizational renewal
Allen, Chris T.; McQuarrie, Edward F.; Barr, Terri Feldman - 1998
Persistent link: https://www.econbiz.de/10000168171
Cover Image
Brands and their meaning makers
Allen, Chris T.; Fournier, Susan; Miller, Felicia - In: Handbook of consumer psychology, (pp. 781-822). 2008
Persistent link: https://www.econbiz.de/10003716273
Cover Image
Building brands from the inside out : three practitioner stories
Allen, Chris T.; Carcieri, Matt - In: Strong brands, strong relationships, (pp. 285-294). 2015
Persistent link: https://www.econbiz.de/10011313562
Cover Image
Authenticity as meaning validation : empirical investigation of iconic and indexical cues in a context of "green" products
Ewing, Douglas R.; Allen, Chris T.; Ewing, Rondall L. - In: Journal of consumer behaviour : an international … 11 (2012) 5, pp. 381-390
Persistent link: https://www.econbiz.de/10009668420
Cover Image
Advertising and integrated brand promotion
O'Guinn, Thomas C.; Allen, Chris T.; Semenik, Richard J. - 2006 - 4. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10002493740