Ad fraud has serious consequences for brands. However, only limited theoretical works have addressed this topic, and empirical research is scarce. In this paper, we examine ad fraud behavior at different levels of vertical contractual structure. Using two unique data sets separately containing...

The COVID-19 pandemic has created a boom for online fitness service. While people may attribute this to the lockdown and social restriction policies, psychology literature suggests that people could simply be exercising more to cope with the stress induced by the pandemic. In this article, we...

Major Hollywood studios typically release new movies in North America in one of the two ways, wide release or platform release. In this paper, we investigate how release form affects the demand of a new movie after it is nationally released. In particular, we focus on movies for which the...