Despite continuous public interest in leadership studies as well as the abundance of extant literature, the world continues to face leadership predicaments. Given the global crises mankind has been recently exposed to, which include the financial crisis of 2008 as well as the COVID-19 pandemic,...

Purpose – The purpose of this paper is to review current literature and practices concerning the usage and consumption of Halal, within marketing and branding. Following this, the paper is to both stimulate discussions and encourage further thinking within this...

The phenomenon of Islamic Marketing and Branding has attracted the attention of both academics and practitioners alike. Its status as a new and separate discipline is not solely due to an identified need and demand generated by consumers; but more importantly because existing schools of brand...