Religiosity and Egyptian Muslim millennials' views on offensive advertising
Year of publication: |
2022
|
---|---|
Authors: | Wilson, Jonathan A. J. ; Ayad, Nihal I. A. |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 13.2022, 12, p. 2759-2777
|
Subject: | Advertisements and promotions to Muslims | Advertising | Arab consumers | Consumer behaviour | Egypt | Marketing communications | Middle East | Millennials | Muslim consumption | Offensive advertising | Religiosity | The Muslim consumption pattern | Ägypten | Konsumentenverhalten | Werbung | Islam | Muslime | Muslims | Religion | Werbewirkung | Advertising effects |
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